CHICAGO, IL. (Top40 Charts) Beginning January 10 through February 20, 2022, UScellular is highlighting multi-platinum, global entertainers
Chris Young and
Kane Brown along with their multi-week No. 1 song "Famous Friends," Billboard's top Country Airplay Song of 2021. The 6-week "Locally Grown. Locally Live." campaign features a variety of touch points with the two artists including social posts, a sweepstakes for winners to attend a live concert and a local extension where Chris and Kane will amplify seven emerging musicians and musical groups from across the country.
UScellular's campaign continues its longtime support of music as a cultural thread that defines and brings people and communities together. Chris and Kane's collaboration, "
Famous Friends" will be incorporated into the campaign. The song is an anthemic tribute to names, faces and legendary stories that make up hometowns.
"Every artist remembers where they came from and that shines through in the music Chris and Kane each create," said Verchele Roberts, vice president of brand management for UScellular. "UScellular is celebrating its own commitment to local communities by joining with these amazing artists and providing shareable moments with their fans."
UScellular will host two separate "Ask Me Anything" Instagram Live sessions where fans will have a chance to ask questions and interact with Chris and Kane. Chris Young's Instagram Live session is today, January 10 at 8 p.m. CT. Kane Brown's Instagram Live is February 3 at 8 p.m. CT. Details are available on the UScellular Instagram page.
"It's great how UScellular is creating an opportunity for me, Kane and some amazing local bands to stay connected with fans in our communities," said Young. "My amazing hometown of Murfreesboro, Tennessee gave me my start in music and it's good to see how UScellular is working in a similar way to show how they are committed to enriching the communities they serve."
Chris and Kane will serve as hosts of the campaign and take to their social channels to highlight diverse, emerging music performers who got their start in UScellular communities. Videos and social posts feature personal stories from Chris and Kane as well as the seven local musicians and musical groups. The videos emphasize the importance of how their community shaped them, personally and professionally.
The local musicians and musical groups included are:
Lowland Hum - Charlottesville, Va.
Dead Horses - Madison, Wis.
The Real Zebos - Omaha, Neb.
The Way Down Wanderers - Peoria, Ill.
The
Ghost of Paul Revere - Portland, Maine
Kaitlin Butts - Tulsa, Okla.
Beta
Radio - Wilmington, N.C.
"Music is a universal language that transcends age, geography and culture and it's been exciting to see this campaign take shape," said Brown. "I am very close to my own community and it's been a tremendous influence on my songwriting and with how its supported me to get to this point in my career."
Fans can visit locallygrown.uscellular.com to register for a chance to win a trip to see a
Chris Young or
Kane Brown live performance. Visitors will also be able to show their pride and vote for their favorite local musician or musical group to earn them some bragging rights among the seven local artists. To register for the concert, enter the meet-and-greet sweepstakes and to find out more details, go to locallygrown.uscellular.com.
NO PURCHASE NECESSARY. Sweepstakes open to legal residents of CA, IL, IA, KS, MD, ME, MO, NE, NH, NC, OK, OR, PA, SD, TN, TX, VT, VA, WA, WI and WV who live in an Eligible ZIP Code (see list in Official Rules) and are 18 yrs+ (19 yrs+ in NE). Void where prohibited. Ends 2/20/2022. See Official Rules for details.
Multi-platinum RCA Records Nashville global entertainer
Chris Young has accumulated an impressive list of accomplishments, including membership in the iconic Grand Ole Opry, nearly 5 Billion on-demand streams, 13 Million singles sold, 12 career No. 1 singles, 22 R.I.A.A. Gold/Platinum/Multi-Platinum certified projects, 6 Country
Music Association nominations, 4 Academy of Country
Music nominations and 2 Grammy nominations, along with wins for Performance of the Year and Collaborative Video of the Year at the CMT
Music Awards. These accomplishments and more landed him in the Top 20 of Billboard's top country artists of the decade. "
Famous Friends" - Chris's platinum-certified, multi-week chart-topping song with
Kane Brown - is the title track to his "most personal album to date" (Forbes). The track earned the top spot on Billboard's year-end Country Airplay Songs chart. In addition, the "booming duet" (Tennessean) "
At The End Of A Bar" with
Mitchell Tenpenny is the newest single from his 8th studio album, "Famous Friends." For more information and to catch a
Chris Young show on the road, visit chrisyoungcountry.com and join @ChrisYoungMusic and his more than 6 Million fans on TikTok, Instagram, Facebook and Twitter.
Named to the 2021 Time 100 list of the most influential people in the world, 5X American
Music Award (AMA) winner
Kane Brown continues to expand the perception of Country music and break musical boundaries. Noted as the "future of Country" (Billboard) and one of "31 People Changing the South" (Time), the chart-topping entertainer earned an ACM Album of the Year nomination for Mixtape Vol. 1, (2020) and won an ACM Video of the Year Award for his anthem "Worldwide Beautiful." Brown first broke through the country charts with his #1 self-titled debut, which spent 13 weeks at the top of the chart and set a new record when Brown the first artist in Billboard history to Top all 5 Billboard Country charts simultaneously.
Kane Brown produced two of the most streamed country songs of all time--the 7X platinum #1 hit "
Heaven" and "What Ifs." Brown's sophomore album Experiment debuted #1 on the Billboard 200 all-genre chart and solidified Brown as the only male country artist in more than 24 years to debut at the top of the Billboard 200. His multi-week #1 single with Chris Young, "
Famous Friends" earned 3 CMA nominations and won a CMT Award. His latest singles, "
One Mississippi" and "
Memory" are currently Top 20 on the Country and Top 40 radio charts. For more information on Kane Brown, visit www.kanebrownmusic.com
