New York, NY (Top40 Charts) Alice Rowe is the up-and-coming singer and songwriter from Hastings (UK) who is making her long awaited return following a brief hiatus brought about by the covid-19 pandemic with the breezy new single 'As It Seems'. The track heavily explores elements of jazz and old school hip hop, inspiration of this can be taken from the likes of Ari Lennox, Loyle Carner and J Cole and Jorja Smith. As such, it's a song flush with smooth melodies, vibey horn section, uptempo R&B beats and Rowe's soulful voice, but for all of the surface level peace, there's an undercurrent of uncertainty brought about by the confusing world we all inhabit.
Here, the British songwriter takes us into further detail about the meaning behind 'As It Seems':
"I wrote this track after attending an art exhibition in London 'Alice in
Wonderland - Curious & Curiouser', the concept was about a girl who struggled to survive the confusing world of adults, she also struggled to come to terms with life and learnt that there are many layers/ mysteries. It is thought that Alice and several other characters secretly suffer from mental health issues which helped me to come up with the lyric 'behind closed doors you can't see, nothing is ever as it seems', this is a metaphor for the many doors Alice opens in
Wonderland and also for real life where you never know what's truly going on. After attending the exhibition I felt that the concept fit with my current thoughts at the time and it felt right that I explore that. I then created the project. The art work is also inspired by one of the pieces of art in the gallery which I have in my home studio. This track is really exciting for me as I feel like this is where I found my sound."
Any prior listener of Alice Rowe's will notice her development from edgy pop with a soul overtone into this new realm of jazz and hip-hop inspired soulful R&B, which the young artist promises plenty more of in the coming year. Not only is 'As It Seems' a great standalone single, but it's also part of Rowe's bigger project, titled Nothing is Ever As It Seems.
Alice Rowe is an upcoming singer-songwriter from Hastings, UK. Before the covid-19 pandemic she grabbed the attention of radio stations such as Capital XTRA and BBC
Radio 1XTRA she has also received continuous support from BBC Introducing in the South. Online platforms such as Notion,
Wonderland and Spindle covered tracks from Alice's debut Foreseen EP back in 2019. In particular,
Wonderland told readers to keep a close eye on Alice stating she is set for a "takeover".
Now that she's back, Alice Rowe is embarking on the new chapter with renewed passion, as she states for 'As It Seems', "this track is really exciting for me as I feel like this is where I have finally found my sound."
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