New York, NY (Top40 Charts) VELVET CHAINS will release their third single, "Can't Win," across digital platforms this Friday,
September 16. Taken from the Las Vegas-based hard rock group's second full-length album due out next year, the track possesses a musically dark feel and moody introspective lyrics. The band-consisting of founder Nils Goldschmidt (bass), Brazilian brothers Laurent (lead guitar) and Larry (rhythm guitar) Cassiano, drummer Jason Hope and Chilean-bred lead singer Ro Viper— yesterday,
September 14, revealed a first glimpse of the "Can't Win" music video with a premiere highlighting their cultural diversity and international appeal via the Brazil-based media outlet Terra.
"Can't Win" was recorded at Hideout Recording Studio in the band's
Vegas hometown with Grammy Award-nominated and Juno Award-winning producer Kane Churko (Five Finger Death Punch, Papa Roach, Skillet) and was co-written by founding member/bassist NILS GOLDSCHMIDT and multi-platinum songwriter Drew Lawrence. Its music video was shot at various locations across
Vegas with director Brian Cox (Bring Me The Horizon, Hollywood Undead, The Used), who also lensed the video for VELVET CHAINS' "Last Drop," the first single from the upcoming album, which premiered via AntiMusic.
"We filmed the video all around Vegas, says NILS, "including a house with a cool bar, downtown Vegas, a random studio in North Vegas, the middle of the desert, etc.
Director Brian Cox used a drone for the pool scene, which was interesting to shoot since our lead singer Ro had some trouble floating." NILS adds: "The song's lyrics are pretty ominous, but I think you'll find an element of hope in there, too. 'When guilt turns into sin, grief eats away my soul, when I know that I can't win' is a key line from the chorus of the song, based on the feeling of constantly failing. The video reflects these emotions with scenes showing defeat and despair. There's also a tip of the hat in there to Soundgarden, a band we all love, with the line, 'Like a black hole sun I shine.'"
