Paper Idol Announces New Album, Shares "Hey You" Single

New York, NY (Top40 Charts) This year, electro-pop artist Paper Idol (Matan KG)is set to release his most ambitious project to date: The Playground (due November 18). The LP will chronicle eight stages of childhood in eight tracks, from the days of sidewalk hopscotch to teenage nihilism and everything in between. The music was produced in both the United States and Israel, the two countries in which Matan spent his formative years. In an attempt to keep the tracks raw and authentic, Matan wrote, produced, and mixed all the tracks himself in collaboration with his bandmate Adam Rochelle. The album artwork was created by Matan as well, which pulls inspiration from minimalism and analogue collage to create surreal playgrounds out of notebook paper. "The songs are definitely based on my own upbringing," he says, "but I'm telling stories anyone will be able to relate to." The first few singles from the project, released this summer, have already gained hundreds of thousands of streams.
Today, Paper Idol shares a new single off the LP, "Hey You."

Speaking on the track, Matan wrote: "Most of the songs on The Playground are carefree and upbeat, whereas 'Hey You' is about the dark side of growing up. I spent most of the pandemic isolated in my music studio, and this song just flowed out of me one night. It started with that bassline and two simple drum sounds on loop… there was something so dark and hypnotic about it, I knew I had to finish the song. I wrote it for anyone struggling with depression, anxiety, addiction, or loneliness. The song is about the cures society sells for our problems - medication, television, social media - and how they usually just make things worse."