Superstar Mary J. Blige Lends Her Voice To Crest Healthy Smiles This Holiday Season

CINCINNATI (Procter & Gamble Company) - R&B superstar Mary J. Blige will pass along a smile to millions of children this holiday season as she partners with Crest Healthy Smiles to raise awareness about the country's oral health epidemic.

With the purchase of Crest products this year during November and December, Crest will make a donation of a toothbrush and toothpaste to a deserving child. As a thank you for their purchase, consumers can log onto https://www.cresthealthysmiles.com, and download a remake of James Taylor's hit song "Your Smiling Face," which Blige recorded exclusively for Crest Healthy Smiles and Boys & Girls Clubs of America.

"I recorded 'Your Smiling Face' because I believe it captures the joy and warmth that another person's smile can bring," said Blige. "Crest Healthy Smiles helps bring smiles to the faces of millions of families. I'm thrilled to be part of the program to make a difference in the health of so many kids in need."

"Crest is excited to be working with Mary J. Blige to help bring smiles to millions of children this holiday season," said Diane Dietz, General Manager - Procter & Gamble North America Oral Care. "Not only will this partnership impact deserving children immensely by bringing them the necessary tools for achieving healthy, beautiful smiles for life, but we will bring smiles to millions of people through the gift of music."

To download Blige's free, exclusive remake of "Your Smiling Face," consumers must log onto https://www.cresthealthysmiles.com and enter a Crest product UPC code.

In addition to appearances in New York City and Philadelphia, Blige will be visiting with Boys & Girls Club members across the country throughout the promotional tour for her new album, Reminisce. Blige will discuss her commitment to Crest Healthy Smiles and the importance of children learning to care for their own smiles at an early age.