New York, NY (Top40 Charts) It takes a messenger like Samory I, born and raised in the rough Kencot neighborhood of Kingston, to deliver such a powerful single like his "Blood in the Streets," capturing the realities of life there (as well as in so many other parts of the world).
This newest song, the first from his upcoming 2023 album produced by
Winta James (released by James's Overstand Entertainment and Easy Star Records on November 11, 2022), firmly establishes Samory I as one of the artists to watch in the new wave of Jamaican roots reggae that has been bubbling in the wake of the initial Reggae Revival of the 2010s.
He is well-aware of the pairing of "Roots & Reality" that has been a longtime hallmark of the best in the genre; his evocative lyrics and his powerful vocal delivery make this a modern-day sufferer's tune that will be placed alongside classics of the genre by artists like Gregory Isaacs, Barrington Levy, Sugar Minott, and many others.
A video for the song, directed by Ruption of RD Films, and filmed on the streets of Tivoli Gardens in Kingston, which is so vividly namechecked in the song's lyric, will be dropped soon as well.
Samory I says about the song: "'Blood in the Streets' is inspired by the reality of Jamaican society today.... How violence plagues the ghetto and rural parts of Jamaica, contributing to bloodshed and the loss of lives. How poverty and desperation forces people into survival mode. They thirst for a better life, resorting to any means necessary to survive."
In recent years, Samory's career has been on the rise, starting especially with his collaboration with producer Rory "Stonelove" Gilligan on his debut album,
Black Gold (2017). That record helped make Samory a household name in the reggae world, due mainly to the breakout single, "Rasta Nuh Gangsta" (which has over 9M views on YouTube alone), along with other tracks like "Black Gold," and "Son of David."
Samory also appeared on "High Tide or Low," from
Jesse Royal's GRAMMY-nominated ROYAL album (2021), and followed that earlier in 2022 with the track "Love and Mercy," which was on
Winta James's Gratitude Riddim. Most recently, Samory I released the track "Life Is Amazing," featuring dancehall star Chi Ching Ching, and appeared on Protoje's newest album, Third Time's The Charm, on the closing track "Heavy Load."
Of the video, Samory says, "There is a heavy and grimy feel to our everyday reality that is bombarded by news of crime and poverty. The video is just a snippet of the various social issues that the song speaks about. The colors are used to relay those emotions to give a feel of what people are going through daily. The locations highlight the communities where violence is felt with the most impact."
"Blood in the Streets" is merely the first salvo of this incredible record coming up. The reggae world should prepare for one of the most original talents to emerge from
Jamaica in a while to make his most of-the-moment musical statement, with more singles coming out in the next 6 months. Samory I's messages of hope, pain, and resilience resonate with the people, and if this first single is any indication, the whole record is primed to be a major release in the genre in 2023.
