New York, NY (Top40 Charts) London based Slovenian singer and songwriter Ina Shai returns in complete and utter style with the sensual, soulful and passion inducing new single 'Touch' with accompanying video out on the 20th of November. Once again showcasing the incredible capabilities of her deep, rich and stunning vocal, she effortlessly swings from sultry, velvet-like R&B tones to powerful, commanding and captivating notes drenched in soul.
Ranging from electronic drums, peppery percussion and soft electronic synths to her signature saxophone solo, 'Touch' see's the songstress tap into her sensuous side. Accompanied with a sleek, suave and stylish visual, dripping with finesse, Ina embodies her femininity with a welcomed fierceness. Filled with sophistication, heat and oozing with confidence, 'Touch' is the perfect blend of pop and R&B all wrapped up in Ina's silky smooth performance.
'Touch' was penned several years ago with Dutch songwriter and producer Martyn Ell (Spinnin' Records, Sony music, Warner), with the intention to pitch to
Selena Gomez's label, who at the time were looking for new songs for the singer. However after an impromptu performance at one of her London gigs, Ina received an incredible response and overwhelming feedback and decided to release the track herself.
The song details the to and fro of a toxic relationship and the dynamic dance of knowing the person you desire is emotionally unavailable but not being able to help how you feel. 'Touch' demonstrates the internal battle felt between what you want and what you know is right.
The music video was directed by Cat Couture / Amoroso Films with Makeup and hair by
Millie Hoffman. 'Touch' follows previous single, the empowering 'Queen' and debut single love ballad 'What is'.
» "I loved performing the song live and it really took me by surprise how much people loved it too. I'd never have written the song if I was writing for myself as this song is very different to the music I was releasing at the time. I really didn't have any filters when writing it so I think this song shows a very different side to me. A more playful, sexy and sensual side which I never showed in my music before. That's why it also took me so long to gather the courage to release it. Especially the music video which 100% represents the song and myself. I allowed myself to dance and express myself through movement, something that feels really natural to me but somehow I wasn't ready to share with the world up till now. Being a powerful woman who is confident in her body and in her femininity is nothing to be ashamed of but should rather be encouraged and celebrated." « - Ina Shai
Born in Slovenia, Ina moved to London at a young age to study music and develop her sound further. Since then she's been achieving acclaim with her soulful vocals and captivating performances. After the release of her debut EP 'Overload' in late 2016, she became 'Artist of the Week' on BBC
Radio Introducing London and has also been selected for a private writing camp with multi-platinum songwriter Carla Marie Williams (credits Beyonce, Britney Spears, Naughty Boy, Girls Aloud).
She has played at venues such as Ronnie Scott's Jazz Club, Under the Bridge, Hay Festival and most recently the West End Apollo Theatre and Pride London. Whilst taking a break to work on her music a
Starboy cover she released with producer Vladish has stacked up over 8 million views on Spotify and Youtube. An evocative blend of R&B, soul and indie pop, Ina invokes names like Sabrina Claudio, Snoh Alegra and Adele, knowing how to hit all the right strings with her powerfully soulful voice she always leaves her audience wanting more.
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