New York, NY (Top40 Charts) Adding flavor to hydration requires a serious mixing game, and who better to call on than the artist who changed music by pioneering autotuning and continues to defy expectations, showcasing his stunning voice with a new covers album? That's why BlueTriton Brands Splash Blast® and Splash Fizz® tapped world-renowned music artist and entrepreneur
T-Pain as their first ever Master of Splashermonies.
Known for his iconic tunes like, "Buy U A Drank (Shawty Snappin')," "Bartender," and his just-released hit covers album, On Top of the Covers,
T-Pain stars in a new campaign for Splash Blast and Splash Fizz, which features an original song by him.
Splash Blast and Splash Fizz® tap Master Mixer
T-Pain as its first ever Master of Splashermonies
BlueTriton Chief Marketing Officer Kheri Holland Tillman says, "For the past decade,
T-Pain has changed people's perceptions of music and sound. He has made the ordinary extraordinary, fun, and unexpected. Splash Blast and Splash Fizz take the same approach. Our bold flavors bring unexpected fun to getting hydrated. Together,
T-Pain and Splash are allowing hydration to live in a wonderfully weird world where anything goes."
"Honestly I've been looking for a water that I want to drink all the time that does not taste like water," says T-Pain. "I'm not a big fan of regular water! I tried Splash Blast and Splash Fizz and was instantly hooked. It only made sense to team up. We have a true authentic partnership and just like I have incorporated Splash Fizz into my everyday life, they have taken my everyday life and incorporated it into the brand. We got a Splash Fizz DJ competition show coming up that will be on my Twitch channel. I'm excited for everyone to see all the stuff we got planned."
Later this month,
T-Pain will be hosting the show Splashback on Twitch, where he will judge up-and-coming artists who will play their new music for him. The show will stream live on Twitch and could be described as a mashup of Kenny Beats, "
The Cave" YouTube series and more traditional music competition shows like The Masked Singer or American Idol.
Stay on top of all things T-Pain, Splash Blast® and Splash Fizz®. On social media, follow @drinksplash and @tpain on Instagram as well the podcast, Nappy Boy
Radio with T-Pain.
Since emerging in 2004, six-time GRAMMY Award-winning artist, producer, and songwriter
T-Pain (born Faheem Rashad Najm) has not only changed the course of pop, hip-hop, and R&B, but has reshaped the fabric of the culture itself.
T-Pain has sold over 50 million singles, accumulated billions of streams, racked up 10 iconic #1s on the Billboard Hot 100, and has sold out shows across multiple continents. The Tallahassee trailblazer's influence transcends generations in music and more; he shines as a Twitch phenomenon and uber popular streamer, label head of his own independent Nappy Boy Entertainment, podcast host, expert drift driver, actor, and author.
T-Pain's voice could be heard loud and clear as "
All I Do Is Win" soundtracked President Barack Obama's entry into the White House Correspondents' Dinner, during what was then the most-watched NPR Tiny Desk Concert in the series' history, and when he shocked audiences everywhere as the first winner of FOX's smash hit show The Masked Singer. In June 2022, he hosted his first-ever Wiscansin Festival in Milwaukee, now an annual event acknowledged by the state of Wisconsin.
His Nappy Boy Gaming team is home to a diverse group of gamers including BigCheese KIT, Granny, Lopes, Cardboard Cowboy and Hertlife and together they are taking over the Twitch airwaves.
T-Pain builds his own gaming rigs and was among the first to consistently stream on Twitch since 2014. He launched his Nappy Boy
Radio with
T-Pain podcast in 2021 in partnership with PodcastOne and since welcomed some amazing guests including Snoop Dogg, Tiffany Haddish, Chance The Rapper, Mike Tyson, Hannibal Burress, and more. Exhibiting a longstanding affinity for drifting,
T-Pain created Nappy Boy Automotive as a way to build out his own drifting team and diversify motorsports, and even built his second drift car fully by himself during quarantine.
T-Pain is also an actor and author with his literary debut Can I Mix You a Drink? that hit the shelves in
September 2021.
