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Pop / Rock 06 April, 2023

Electronic Producer Kooma Shares 'Hydra' Video

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New York, NY (Top40 Charts) Vast Electronic producer Kooma will be releasing the music video for his single 'Hydra' via Floating, Drifting Records. With support from notable industry webzine Stereofox, the producer has earned airplay from Finnish national public broadcasting company YleX, Radio Helsinki, and Radio Keskisuomalainen, while on international radio stations, his music has aired on Indonesian broadcaster RRI Pro 3 live and the American station TheGoosh Radio (R&B).

Open to interpretation, Kooma's video captures the tumultuous ebb and flow of the ocean set to the crests and troughs of his already-released record 'Hydra'. The music seemingly breathes and gasps, sending spray into its emotive sonic atmosphere with each exhale.

Kooma discusses the video: "The music video for 'Hydra' turns the song into an audiovisual experience: distorted synths reflect the waves of the ocean and glitchy electronic particles blend with the monochrome monitor aesthetic. What 'Hydra' actually is and what it means in this video is totally up to the viewer's own imagination."

Having accumulated 12 million streams across platforms, Kooma's music has appeared on YouTube channels Ambient, BLUME, and MOR Network and landed spots on Spotify editorial playlists like Now Loading., indie pop & chill, Montréal Chill, and New Music Friday across 10 countries, while his single 'Sculpture (feat. VEELA)' charted on Spotify's Viral Charts, reaching #23 in Finland and #31 in Canada.

Originating from Helsinki, Finland, based in Fuengirola, Spain, Kooma is the stage name of Petri Hautala, a 29-year-old producer and songwriter. Over the past 6 years, he has built a sound design-oriented signature sound that features elements of lo-fi, echoing percussions, and atmospheric guitars. His list of collaborators includes VEELA, a well-known Monstercat vocalist in the Drum & Bass scene, and Nomyn, a successful French chillout producer. Having discovered a love of music in his father's CD collection, Kooma draws his influence from the likes of Linkin Park, EDEN, JOY. and Flume to create music similar to Øfdream, CHVRN, eevee, and Jinsang.

[On 'Subliminal']"The tranquil sound of the guitar pierces through the cloudy ambiance created by the atmospheric drones and sweeping sounds."- Stereofox
"Kooma's stylish production fits perfectly for those moments when the mind needs a break in the rush of hectic everyday life." - YleX






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