New York, NY (Top40 Charts) Intriguingly, a spoof advertisement placed in a local London newspaper has caught the attention of
Rolling Stones enthusiasts as it appears to playfully hint at the imminent release of their highly anticipated new album.
Simon Murfitt, the senior editor at Hackney Gazette, admitted to being initially unaware of the advert's connection to the Hackney Diamonds glass repair company. It wasn't until readers began to send inquiries for commemorative copies that he realized the significance of the ad.
Murfitt expressed his enthusiasm, stating, "It's very exciting to have such a massive band announcing their new album in our papers, especially in such a cryptic manner".
He further commented, "I have already had several emails requesting back copies and no doubt the papers will become collectors items for music fans."
The enigmatic advertisement, which also featured in the related publication Islington Gazette, cleverly alludes to several iconic songs from the Rolling Stones' repertoire, including "(I Can't Get No) Satisfaction," "Gimme Shelter," and "Shattered."
The wording "
Hackney Diamonds" is strongly speculated to be the forthcoming album's title, marking the first release following the passing of drummer Charlie Watts. The album is reportedly slated for a
September launch.
The term "
Hackney Diamonds" is colloquially associated with the fragments of glass left scattered after smash-and-grab thefts.
The advertisement elaborates, "Opening our new store on Mare Street,
September 2023. Our friendly team promises you satisfaction when you say gimme shelter we'll fix your shattered windows."
Several clues within the advertisement indicated that it was not a legitimate glass repair business in East London. Notably, a miniature rendition of the band's iconic lips logo replaces the dot above the letter "i."
Styled in the same typography as the Rolling Stones' 1978 album "Some Girls," the advertisement also proclaims the company's founding year as 1962, mirroring the band's inception.
A corresponding website directs visitors to the Rolling Stones' record label, Universal
Music Group, which manages the band's discography.
According to the Gazette, the advertisement was placed by the company and was swiftly discerned by vigilant music enthusiasts earlier in the week.
