Elon Musk's X (Twitter) Ventures into Video Game Streaming and Live Shopping

New York, NY (Top40 Charts) Elon Musk's 𝕏 (Twitter) is setting its sights on becoming a multifunctional platform, as it delves into video game streaming and live shopping features. While still in the experimental phase, Musk gave users a sneak peek by streaming a gameplay of Diablo IV, reminiscent of popular platform Twitch. This was done under an anonymous 𝕏 account, @cyb3rgam3r420, with Musk hinting that premium subscribers might get early access.

But gaming isn't the only new horizon for 𝕏. Drawing inspiration from TikTok's e-commerce venture, 𝕏 is gearing up to redefine the shopping experience. This is made possible through a collaboration with socialite Paris Hilton and her 11:11 Media company. The platform will soon enable users to watch, engage in chats, and shop all at once. Hilton's live streams will be integrated with a shopping feature, allowing viewers to purchase items without leaving the app. Although the official launch dates are under wraps, the anticipation suggests they're just around the corner.

These innovations align with Musk's ambition to mold 𝕏 into an all-encompassing "everything app."

Just a quick test of X video game streaming https://t.co/5NCsDczpT4

— Gamer (@cyb3rgam3r420) October 2, 2023

With the video game streaming market predicted to hit $11.69 billion by 2023, and the live shopping market estimated at a whopping $500 billion in the same year, the stakes are high. However, how 𝕏 plans to stand out amidst seasoned competitors in both sectors is a story yet to unfold.