Support our efforts, sign up to a full membership!
(Start for free)
Register or login with just your e-mail address
Pop / Rock 31/10/2023

Greg Hoy Premieres New Music Video "Yay For Effort"

Hot Songs Around The World

We Can't Be Friends (Wait For Your Love)
Ariana Grande
203 entries in 24 charts
Fortnight
Taylor Swift & Post Malone
142 entries in 25 charts
End Of Beginning
DJO
233 entries in 22 charts
I Like The Way You Kiss Me
Artemas
238 entries in 25 charts
Stumblin' In
Cyril
191 entries in 16 charts
Beautiful Things
Benson Boone
438 entries in 26 charts
Too Sweet
Hozier
210 entries in 22 charts
Lose Control
Teddy Swims
564 entries in 25 charts
Espresso
Sabrina Carpenter
171 entries in 26 charts
Grustnyi Dens
Artik & Asti
174 entries in 2 charts
Texas Hold 'Em
Beyonce
279 entries in 23 charts
Until I Found You
Stephen Sanchez
238 entries in 16 charts
Unwritten
Natasha Bedingfield
340 entries in 22 charts
Cruel Summer
Taylor Swift
647 entries in 20 charts
New York, NY (Top40 Charts) When fans think of Greg Hoy, they can't help but be reminded of that memorable music era of the late 70s and early 80s when quirky and fiercely original artists expanded the limits of pop radio. Legends like Elvis Costello, Joe Jackson, Warren Zevon and Nick Lowe. Or bands like The Replacements, The Cars, The Boomtown Rats, Talking Heads, Squeeze, and many others. This Bay Area-based creative has a hand in all aspects of his music as a singer-songwriter, multi- instrumentalist, producer, recording engineer, and record label owner. "I'm also something of a marketing guru," says Hoy, "as well as a jingle and sound composer and producer, "people engineer" in the tech world, and an art director. But when you boil it all down, I'm really just a guy in a band." Greg has worked with Glenn Branca, J. Robbins, Steve Albini, and hip-hop icon Ice-T, among many other luminaries. His songs have been featured on network television shows such as One Tree Hill and MTV's Made. Other highlights in Hoy's career include performances at Noise Pop, SXSW, CMJ, and on the main stage at Latitude Festival in the UK.

Yay For Effort is clean, clear, and easy on the ears, but with a hard-edge at all the right moments. "Hope is just another word," sings Hoy, then continues with, "regardless of what you heard," establishing a theme of optimism in a world torn asunder. If Hoy's words appeared on a Hallmark greeting card, people would be hard-pressed to decide whether they belong in the "Thinking Of You" uplifting-note-to-a-friend section, or closer to the cards helping a loved one deal with grief. And on Extra Effort, his new remix EP, he's leaned on legendary producer J Robbins to provide a mix that brings the title track to new levels of grandeur.

The "Yay For Effort" music video grabs viewers from its first frame of VHS-glitch-chic. It evokes a post-Covid landscape where girls and guys just want to have fun despite the impending doom and gloom surrounding them. Hoy, playing guitar while wearing a bright yellow hazmat suit and gas mask, stirs the unconscious mind, making the viewer think of a lost Devo video from the '80s, or perhaps Paddington Bear after having survived a nuclear Apocalypse. It is cutting-edge without pandering. Its bare-bones production will linger with fans long after the latest major label, AI- assisted flavor-of-the-month pop fix. "Yay For Effort" gets an A, not only for effort, but for waking listeners up from our mainstream stupor and reminding music fans that indie rock is still alive and kicking.






Most read news of the week


© 2001-2024
top40-charts.com (S4)
about | site map
contact | privacy
Page gen. in 0.5679820 secs // 4 () queries in 0.0025947093963623 secs


live