New York, NY (Top40 Charts) Hallmark Channel's A Merry Scottish Christmas starring Lacey Chabert and Scott Wolf was crowned the #1 most-watched movie on all ad-supported cable this year to-date among key demographics. Featuring a first-ever reunion between Party of Five costars Chabert and Wolf, A Merry Scottish Christmas is now Hallmark Channel's #1 most-watched original movie premiere this year to-date. The premiere delivered the #1 most-watched entertainment cable program last Saturday - even beating ALL other Cable and Broadcast programs among key demos.
Hallmark Channel led all entertainment cable networks with its standout ratings throughout the fifth weekend of Countdown to Christmas, delivering the #1 most-watched program on Friday (Navigating Christmas), Saturday (A Merry Scottish Christmas), and Sunday (Holiday Hotline), alongside sister channel Hallmark Movies & Mysteries, which garnered the #1 most-watched entertainment cable program (A World Record Christmas) on Thursday. As a result, Hallmark Channel reigned as the #1 entertainment cable network of the week in
Total Day, Primetime, Weekend
Total Day, AND Weekend Prime among key demos.
Highlights include (L+SD):
· A Merry Scottish Christmas became the #1 most-watched movie on all ad-supported cable this year to-date among Households,
Total Viewers, Women and Persons 18+, 25-54, 18-49 and 55+
· The all-new original movie starring Lacey Chabert and Scott Wolf was named Hallmark Channel's #1 most-watched original movie premiere this year to-date among Households,
Total Viewers, Women and Persons 18+, 25-54, 18-49, 55+ and Persons 18-34
· In its fifth week running, Hallmark Channel's Countdown to Christmas movie premieres captured the top 3 most-watched entertainment cable programs of the week among Households, Women 18+, and Women and Persons 55+:
· On Friday, Navigating Christmas was the #1 most-watched entertainment cable program among Households,
Total Viewers, Women and Persons 18+, Women 25-54 and 18-49
· On Saturday, A Merry Scottish Christmas was the #1 most-watched entertainment cable program among Households,
Total viewers, Women and Persons 18+, 25-54, 18-49, and Persons 18-34 - beating ALL other cable and broadcast programs on Saturday among Women 18+ and 55+!
· Additionally, A Merry Scottish Christmas ranked #1 in its time period among Households,
Total Viewers, Women and Persons 18+ and 55+, beating ALL other cable and broadcast programs
· On Sunday, Holiday Hotline was the #1 most-watched entertainment cable program among Households,
Total Viewers, and Women and Persons 18+
· Countdown to Christmas' standout premiere performances elevated Hallmark Channel to be the #1 entertainment cable network of the week in
Total Day, Weekend
Total Day, AND Weekend Prime among Households,
Total Viewers, Women and Persons 18+, 25-54, 18-49, and 18-34
· Hallmark Channel was named the #1 network of the week in Primetime among Households,
Total Viewers, Women and Persons 18+, 25-54, 18-49, and Women 18-34
· Over on sister channel Hallmark Movies & Mysteries' Miracles of Christmas programming event, A World Record Christmas was the #1 most-watched entertainment cable program on
Thursday among Households,
Total Viewers, and Women and Persons 18+
· Combined, Hallmark Channel and Hallmark Movies & Mysteries' holiday programming have reached 28.4 Million Unduplicated Viewers thus far
*Source: Nielsen L+SD Program-based data, Strict Daypart-Span; 11/13/23-11/19/23; Holiday-TD from 10/20-11/19/23; YTD from 12/26/22-11/19/23; Program ranks exclude News & Sports; Network ranks exclude News & Sports networks; Networks that share feeds are weight averaged to daypart based on duration. Unduplicated Reach, P2+ audience, 6 min qualifier.
