New York, NY (Top40 Charts) In the last couple of years, there has been a growing tendency for independent casino gaming. But many of you will surely wonder what independent casinos are and how they differ from "normal" ones. Well, you may have noticed that the average gambling venue has at least two sister casinos. And it's not a bad thing. The main problem here is that it is not always easy to offer high-quality services when running several casinos. And this is what makes independent casinos so different - they run on their platform and work independently.
Another tendency in the gambling world is the maximized use of background and live music that helps the list of independent online casinos set the right mood. Software providers and gaming houses have included music in their games since the 1970s. So, today, many people can't fathom casino entertainment without music, as it has already become an integral part of the gaming experience.
In this article, we will dive deep into the key role of music in independent casino gaming and how certain tones can influence players' decisions. Let's have a look.
Music in the Casino Industry
The core reason people choose to play casino games is the one-of-a-kind experience enhanced with modern features, flashing lights, and relaxing sound effects. However, in the majority of cases, audio and music are often overlooked as important elements of a great gaming experience.
In reality, quality and well-chosen music pieces can solve a lot of issues most independent casinos normally encounter and can even impact gamblers' choices.
Although it is commonly believed that background music played at casinos serves only entertainment goals, their influence goes way too deep, penetrating gamers' subconscious.
As the study of Rune Mentzoni from the National Institutes of Health (NIH) has already proved, music greatly impacts our decision-making when it comes to online gaming. Also, in their 2008 research, North and Hargreaves have identified that particular chords, music types, or tone sequences have the ability to awaken certain feelings and emotions. The C chord is the best example - it has the power to make us feel happy and delighted. That's why you can very often come across this key in well-known slot games. It works the following way - if you feel joyful and cheerful, you will continue playing.
This is right for individual tones as well. For example, the sounds like the clattering of coins or the whistles of sirens are generally related to the feeling of winning. And this is exactly why such kinds of sounds and music are continuously heard in casino games of all types.
Live Music and Performances
Live music and performances are a great way to add to a casino's atmosphere of fun and enjoyment for players and non-players alike. It is used to break the monotony of doing the same over long periods or liven up the boring atmospheres of casinos.
Independent gaming venues realize the relevance of music, which is why most invest in good music to entertain their customers. The idea is to give gamblers the perfect music fitting the overall gaming atmosphere within the casino. Once the atmosphere has been complemented with the exceptional ambiance, the player experience becomes superior.
What's more, chances are, most people thronging gaming houses are strangers to one another. While engaging in a Roulette game with other fellow players, it is the beers and music that bring them together on the dance floor.
Overall, music relieves the tension of gamers and temporarily gives their minds something different to think about.
Soundtracks in Slot Machines and Digital Games
No matter whether you engage digitally or in a real-world casino, each pokie and game comes with its own soundtrack. All types of noises, not simply music, have the power to escalate the experience and connect with our senses.
But what's the point of adding a soundtrack to casino games? What if we merely played the pokies in silence, paying attention solely to the task at hand? There are countless studies and software companies and casinos that agree that a perfectly chosen soundtrack with the right tones and themes can be crucial.
For example, your tension levels will be lessened by listening to the music of online casino games. In the same way, the noises associated with success, such as the clattering of coins, will instill confidence in you. This is particularly useful for newcomers who might be feeling intimidated or overwhelmed for the first time.
Also, since soundtracks tailored to casino games activate the subcortical part of your brain, it will affect your emotions as well. You will be motivated to place more winning bets when hearing the cheers of other players. And overall, if you really want to defeat the house, you need to be excited, upbeat, and attentive.
Music as a Marketing Tool
Сasino operators try all means to make customers stay on their sites and venues as long as possible. This has resulted in incorporating slow-paced and captivating music that can keep players relaxed and comfortable.
One example is that gaming providers use well-recognized casino music and sound effects in their ads and marketing campaigns. Thus, if someone has taken a break from gambling for a while and sees the ad, they can be reminded about the games they used to engage in and have the urge to begin playing again.
What's more, as the 1997 study by a team at Cornell University shows, music elicits specific patterns of physiological changes in the human body. For instance, slow music can be inviting and moody, making you stay at the gambling venue longer, go through other games, and spend your spare time playing. Even if you end up losing the rounds, the incorporated sounds will make the loss seem less painful so that you will keep gambling.
Another way music is used as a marketing tool by casinos is the themed events. They are a beloved option in casino entertainment when it comes to organizing a special event.
The perfect theme night for any gambling establishment can depend a lot on the clientele of the venue and the occasion itself. Players will enjoy the spices added to their gaming experience with parties and events. Some common themed events for casinos cover Mardi Gras, decade-themed nights, Western or country-themed nights, etc.
Challenges and Considerations
When choosing the right soundtrack for a pokie machine or background music for a gaming venue, operators and software developers face diverse challenges as well. It's not an easy task to create music that can trigger the emotions of every single player and visitor.
The main challenge is all about picking the right tone, volume, genre, and sounds that go well with the game theme and don't distract players from their primary purpose - playing. Should you use fast-paced music to add more action and risk-taking feelings to the game, or should it be relaxing and pleasant to the ear so that a person can play without feeling annoyed? In order to satisfy the majority of players and not make them turn off the sound of games halfway, casinos should go through many considerations.
Another thing worth considering is the legal aspect of playing music in public spaces. Even though, in most cases, there won't be legal issues if you play original music, you can still be held accountable if the one you use is copyrighted. In a nutshell, playing music in public spaces is legal if you have the proper permissions and licenses from the performance rights organization or the copyright holder.
Conclusion
As you can see, soundtracks and music effects have a much deeper impact on the gambling industry, especially in the online pokie field.
Music is a powerful weapon that most gambling venues use to catch the eye of more players, keep them on their platforms, and turn them into regular gamers by influencing their gaming behaviors. Triggering and well-thought-out background music plays a vital role in both online and offline casinos, creating an immersive environment that can significantly enhance the gaming experience. This strategy is not only evident in casinos but also in the broader iGaming industry.
For instance, YouTube channels of iGaming influencers often discuss the impact of music in gaming environments, providing insights and behind-the-scenes looks at how music is used strategically in gambling venues. These channels offer a unique perspective on the intersection of music, gaming, and player engagement, highlighting how every element in a casino is carefully designed to create a captivating gaming atmosphere. They can easily
- appeal to diverse tastes and players.
- create a great mood.
- lessen the disappointment of losses.
- motivate people to play more.
And what's interesting is that music will also continue to play a crucial role in the future. Already now, many independent casinos are focused on concepts such as Metaverse, Virtual Reality, Web 3, and Artificial Intelligence, which can greatly ease the burden of crafting engaging sound effects for gamers. They can predict player preferences and suggest music options or sounds that perfectly resonate with their personalities.
