New York, NY (Top40 Charts) Miracles of Christmas, Hallmark Movies & Mysteries' annual programming event, decked the halls with To All a Good Night last Thursday, delivering the network's #1 most-watched original movie premiere of the year to-date among key demographics. Starring Kimberley Sustad and Mark Ghanimé, To All a Good Night ranked as the #1 most-watched entertainment cable program on
Thursday among key demos, lifting Hallmark Movies & Mysteries to be the #2 entertainment cable network in Week and Weekend
Total Day - second only to its sister network, Hallmark Channel.
What's more, To All a Good Night grew a remarkable +67% from Live+Same Day to Live+3 viewing among Women 25-54, proving that viewers eagerly spend their holiday season with the Hallmark networks around the clock.
Highlights include (L+SD)/(L+3):
· To All a Good Night is Hallmark Movies & Mysteries' #1 most-watched original movie premiere of the year to-date among Households, Women and Persons 25-54, 18-49 on an L+3 basis.
· To All a Good Night ranked as the #1 most-watched entertainment cable program on
Thursday among Households,
Total Viewers, and Women and Persons 18+
· The all-new original movie premiere boosted Hallmark Movies & Mysteries to be the #2 entertainment cable network in Week and Weekend
Total Day among Households,
Total Viewers, and Women and Persons 18+ only behind its sister network, Hallmark Channel
· To All a Good Night grew a remarkable +67% from Live+Same Day to Live+3 viewing among Women 25-54.
*Source: Nielsen L+SD & L+3 Program-based data, Strict Daypart-Span; 12/4/23-12/10/23; Program ranks exclude News & Sports; Network ranks exclude News & Sports networks; Networks that share feeds are weight averaged to daypart based on duration.
Hallmark Movies & Mysteries, the second 24-hour linear channel under the Hallmark Media umbrella, is a leading destination for quality entertainment. True to its name, the channel brings the lighter side of the suspense and mystery genres into focus with rich, dramatic, and thought-provoking storytelling. The network's programming lineup features a unique mix of new, original movies, presentations from the acclaimed Hallmark Hall of Fame library, and such time-honored acquired series as "Murder, She Wrote," "Matlock," "Hart to Hart" and "Diagnosis Murder". The channel hosts the annual holiday programming event "Miracles of Christmas," which helps viewers celebrate the season with new, original movies and holiday favorites. The network is also home to programming franchises Mahogany and DaySpring, both rooted in iconic Hallmark greeting card lines.
