"People's Choice Country Awards" Set For September 26, 2024 Across NBC And Peacock

New York, NY (Top40 Charts) In Partnership with Opry Entertainment Group, the Second Annual Celebration of Country Music Will Air Live from Nashville:

· The two-hour 2024 "People's Choice Country Awards" will air live from the Grand Ole Opry House in Nashville on Thursday, Sept. 26 at 8 p.m. ET/PT across NBC and Peacock.

· "With powerhouse performances, heartfelt tributes to country legends, and surprise moments, last year's inaugural 'People's Choice Country Awards' was a huge success" said Jen Neal, Executive Vice President, Live Events and Specials, NBCUniversal Entertainment. "We look forward to returning to the Grand Ole Opry House in 2024 to honor and celebrate the country community."

· Last year's inaugural show, hosted by Opry members Little Big Town, recognized the biggest and best country music has to offer chosen entirely by the fans across various categories. Throughout the night, Toby Keith and Wynonna Judd were honored with Icon awards and star-studded performances, including Blake Shelton, Carly Pearce, Dan + Shay, HARDY, Jelly Roll, Kane Brown, Kelsea Ballerini, Little Big Town, Toby Keith and Wynonna Judd.

· "People's Choice Country Awards" is produced by Den of Thieves. Jesse Ignjatovic, Evan Prager and Barb Bialkowski will executive produce, along with RAC Clark as executive producer and showrunner.

· The total viewership for the 2023 "People's Choice Country Awards" was up +16% compared to the 2022 "People's Choice Awards" simulcast that aired on NBC and E! (live +3.) The telecast was seen by 4.3 million viewers across all platforms, and content from the show reached 25 million cross-platform users (linear, digital and social).

· The "People's Choice Country Awards" is an extension of the popular fan-driven "People's Choice Awards" franchise.