So So Def: Dem Franchize Boys Think They Like Me

Sydney, AU (EMI MUSIC AUSTRALIA) - Representing the Westside of Atlanta, and with platinum-plus stars Jermaine Dupri, Da Brat and Bow Wow guesting, hip-hop quartet DEM FRANCHIZE BOYZ have proven themselves the breakout act of spring with their single, 'I Think They Like Me (Remix).'

Virgin Records President, Urban Music, Jermaine Dupri commented on the broad impact of the group: 'I'm so excited. DEM FRANCHIZE BOYZ is a new group brought in when I came over to Virgin. So their success means that this is just the beginning - and there's a lot more to come.'

'I Think They Like Me (Remix)' is originally taken from the So So Def/Virgin various-artist collection Jermaine Dupri Presents…Young, Fly & Flashy, Vol.1.

The track leads several Southern hip-hop tunes onto the national chart, in a newly emerging club-oriented style that's been tagged 'snaps' music by street-level music lovers. The 'snaps' style strips even further the sparse but accessible electronic sound of the massively popular 'crunk,' focusing on vocal hooks, undeniable drumbeats and extremely minimal but ingenious special effects.

The resulting dance floor vibe has been described by producers, disc jockeys and dancers alike as compulsively rhythmic - and also oddly intimate.

The new album by DEM FRANCHIZE BOYZ, titled ON TOP OF OUR GAME, will be released on So So Def/Virgin in February, 2006.