New York, NY (Top40 Charts) Making a bold return, multi-platinum sensation Lil Tecca serves up his brand new single and music video "TASTE" out now via Galactic Records/Republic Records.
Most importantly, it heralds the arrival of his anxiously awaited fourth full-length album, PLAN A, which follows 2023's TEC, which marked his fourth consecutive Top 15 debut on the Billboard 200 and has garnered over 1.7 billion streams worldwide.
Fans have clamored for new music from Tecca, and he's feeding them with "TASTE" today. The track's woozy beat revolves around finger-snaps and an intoxicating flute loop. Tecca rolls through with a charismatic flow perfectly suited to deliver the confident and catchy lyrics. As the production simmers, he asks, "What you mad about? I can make sure you straight." With that promise, his delivery transfixes.
Directed by Jordiedotcom, the visual continues what has become a tradition of captivating music videos for Tecca. It showcases him rapping in the middle of a lush green meadow intercut with a romantic narrative unfolding through a series of intimate vignettes. From the forest to the beach, it moves with the ebb and flow of the track. The visual continues what has become a tradition of scorching music videos for Tecca as it translates the vibe to the screen.
About "TASTE," he shared, "I heard the beat, and it sounded different from what I usually rap on. It felt big. I freestyled it line-by-line. By the time I finished, It was a no-brainer for the album. Taste drives a lot of my decision-making. It's my sense of attraction to music, clothes, and movies. The song really sums it all up. 'TASTE' is everything, and I used love to filter that message. It's the evolution of what you might think is 'fire'. It's just your taste at the end of the day."
Earlier this year, he unleashed the powerhouse two-pack "Number 2 / Never Last." He amassed impressive numbers as "Number 2" generated over 52 million streams followed by 24 million streams on "Never Last."
The bundle catalyzed his momentum from this year's fan favorite "Down With Me." Since its arrival in January, it has already popped off over 147 million streams. Earning widespread acclaim, HYPEBEAST raved, "'Down With Me' finds Tecca in his zone where he performs best, smoothly sliding over a pristinely produced beat." HotNewHipHop hailed, "Lil Tecca is on a roll," while HipHopDX predicted, "the young superstar is poised to take 2024 by storm."
Still, Tecca has more surprises up his sleeve.
He teased PLAN A with teasers across multiple social media accounts. More info coming soon.
He also wrapped his headlining "HVN ON EARTH" Tour. Performing in 19 cities across the continent, Tecca wowed audiences on a nightly basis joined by openers such as tana, SoFaygo, and Chow Lee.
As always, Tecca has returned bigger and better than ever, keeping fans and critics alike tuned in to see what's coming next.
Whatever you think you know about Lil Tecca, forget it now. When you throw away all of the internet chatter, clickbait, punditry, and opinions, the music is all that's left. Now more than ever, that music reflects the truth for the chart-topping multi-platinum New York rapper. It's why a passionate fan base has connected so intimately to his open-hearted lyrics, otherworldly hooks, and off-kilter flows. It's why he's consistently asserted himself as an individual without comparison. It's also why he will leave an indelible imprint on the game. He's been quietly preparing himself to make such a statement.
Tecca arrived with the force of a hurricane in 2019. Since emerging, he has gathered nearly 10 billion streams and notched a series of multi-platinum, platinum, and gold singles, including the quadruple-platinum breakthrough "Ransom'' and the platinum-certified bangers "Did It Again," "Lot of Me," and "Never Left." He scored three consecutive Top 10 debuts on the Billboard 200 with the 2019 platinum mixtape We Love You Tecca and his first two albums—Virgo World [2020], and We Love You Tecca 2 [2021]. Beyond selling out hundreds of headline shows around the globe, he has collaborated with Lil Uzi Vert, The Kid LAROI, Kodak Black, Lil Durk, and the late Juice WRLD, to name a few. He incited the applause of New York Times, Billboard, Top40-Charts, HYPEBEAST, Complex, and more along the way.
Despite the previous accolades, Tecca introduced his genuine self on his third full-length album, TEC [Galactic Records/Republic Records] that is leading into his new album PLAN A.
