New York, NY (Top40 Charts) Gearing up for a prolific creative season, buzzing singer-songwriter LAVI$H returns with a brand-new single entitled "Twin" featuring Mr. TalkBox out now. It notably marks his first release of 2024. Plus, it heralds the arrival of his anxiously awaited Who Am I? Vol. 1 EP on October 3.
The song spotlights the dynamics of his slick signature style, spiking R&B with future-facing soul. Woozy talkbox sets the tone for the track as claps hold down the rhythm. LAVI$H flexes his swooning high register as he confesses, "I'm missing you any moment you're not by my side." It culminates on a catchy chant as he reminds, "You're my twin, twin, twin—my mini-me." The visualizer seamlessly projects this vibe on-screen with seductive swagger.
In 2023, LAVI$H dropped his debut EP, You Made A Big Mistake and capped off the year with the release of "Your Biggest Fan," In between generating millions of streams, he earned widespread acclaim as a bona fide artist-to-watch from Billboard ("R&B/Hip-Hop Fresh Picks"), Vibe ("New R&B For Life's Ebbs & Flows'), and BET who named him "#OnTheVerge."
Discovered by Chubbs founder of 4301 Records and Playing for Legacy who heard LAVI$H's music and was captivated. Before long, LAVI$H had decamped to Los Angeles (by way of Zambia to Toronto) where he began recording at OVO studios and working with top producers.
LAVI$H was born in Lusaka, Zambia, to parents who emigrated to Winnipeg, where they sought a better life for their seven children. The stark contrast in climate and culture to his home in Central Africa was underscored by the new music that LAVI$H heard in this new land. "When I came across all these other genres, it was crazy," he recalls, as he combined his African roots with hip-hop, heavy metal, screamo, and pop. "I couldn't stop searching for more." Young LAVI$H was transformed and empowered when he discovered fellow Canadian Drake's "Headlines." LAVI$H cut his teeth recording songs on a computer with headset mics and using the family's soundbar as a makeshift studio monitor. Believing listeners would embrace him, he continuously uploaded songs online, seeking validation.
Chubbs from OVO heard LAVI$H's music and played it for his team. Before long, LAVI$H had decamped to Los Angeles, where he began recording at one of Drake's L.A. studio houses. While honing his sound, LAVI$H developed his vision as an entrepreneur, building his CLUBBLVD brand in Toronto with Michael "Trizz" Williams and Christopher "Criti" Jack. Now, LAVI$H shares more music in 2024 and beyond.
