New York, NY (Top40 Charts) The integration of Amazon Web Services (AWS) at Soft2Bet has granted the company high levels of scalability and cost efficiency via machine learning and data-driven insights. This strategic shift not only sped up the product development but also improved player engagement and a reduced infrastructure costs by a huge margin.
Advanced Analytics perform the following functions: Data Ingestion
Soft2Bet had a great start since its foundation in 2016: creating tailor-made online gaming platforms for both casino and sports betting. But, like many companies, at first the company struggled with siloed, inflexible on-premises systems and disparate data sources that:
- Delayed marketing initiatives
- Complicated player support
- Delayed regulatory submissions
Soft2Bet Investigation therefore modernized its analytics framework using AWS highlighted by Snowflake. This rearchitecture included a central data core in the cloud, what removed the requirement for hardware and offered a safe from ample resources the repository for data from all varied kinds. Easier sharing between officers of all my officers means standardised where the standardised security where standardised security where standardised security like standardised reduces risk and point of failure UX like standardised means reducing point of failure UX like standardised and getting data in front of the user no matter where they is EVENT!
AWS Analytics for Improved Operational Efficiency
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Using AWS analytics, Soft2Bet has obtained further insights into its operations and has quickly scaled its business. Another area is which AWS services like Amazon S3, and Amazon RDS have simplified the process of data storage and managing databases with key availability and less downtime, enabled phase migrations of services. This emancipation from hardware on the premises has led to huge cost savings — freeing tens of millions to reinvest per year to further innovate.
Agile development, rapid experimentation
Hosted in the cloud, Soft2Bet has completely transformed its entire development processes. The development team now quickly prototypes new gaming ideas and features, shipping changes every few hours instead of weeks. This iterative cycle of testing often yields an environment where even minor user interface adjustments or wholly new gameplay mechanics can be tested and refined quickly — contributing towards a dynamic portfolio that improves on-the-pitch satisfaction and solidifies Soft2Bet's standing as a leader among competitors in the iGaming space.
Accelerating Innovation with a Data-Driven Flywheel
Soft2Bet's integrated AWS data platform creates a virtuous cycle: faster product launches generate more data, which in turn creates greater innovation. Using data this way is essential to identifying emerging trends and providing rich and engaging experiences to a wide range of audience. Additionally, subsequent migration of corporate infrastructure from on-prem data centers to remote servers has resulted in massive cuts to physical footprint and overhead costs, not only freeing up space but new strategic insights that can drive future growth.
The Post-COVID-19 Model for iGaming Success
This complete transformation has led Soft2Bet to become one of the major technology suppliers in European iGaming. The concrete advantages—greater profitability, improved scalability, and higher user satisfaction—highlight the transformative impact of cloud migration. The roadmap that Soft2Bet's journey provides can serve as a guide for other enterprises that seek to enhance infrastructure performance, operational resilience and product innovation.
Continuously Being Adaptive
Soft2Bet's Unified Analytics Platform pulls in a variety of data sources, allowing the company to experiment and deploy new concepts within minutes rather than weeks, a crucial advantage in the fast-paced European market. "The team at Soft2Bet is breaking limits that the market has imposed upon itself, with all that comes with a willingness to change and to evolve into something new as we head towards the future," said Founder and Chief Executive Officer Uri Poliavich.
The company continues to focus on creating innovative solutions that will accelerate growth, foster differentiation, and drive improved experiences for its players. Soft2Bet's successful migration to AWS is a proof point of how cloud transformation can increase efficiency, unlock innovation and ultimately change the face of the iGaming landscape.
