AUSTIN, TX (DMX MUSIC) - The ultra-hot Pussycat Dolls
have teamed with audio and video programming provider DMX MUSIC and Mandee Stores to sponsor the chance to "Be A Doll For A Day" with A&M/Interscope Records recording artists the Pussycat Dolls. The promotion runs from March 15-April 15, 2006 and contestants can enter to win by visiting one of the 125 Mandee stores nationwide or online at https://www.mandee.com and https://www.pcdmusic.com .
DMX MUSIC has developed market-specific programming for Mandee stores to run throughout the promotion and will include the Pussycat Dolls music as well as in-store voice-overs. Copies of the Pussycat Dolls platinum-selling debut, PCD, will also be available for purchase at all Mandee locations. Other point- of-sale items include in-store signage, counter displays and business card bag stuffers.
"We work very carefully with our retail customers to deliver an in-store experience that directly speaks to their marketing objectives," said Rick Barrick, vice president of premiere accounts for DMX MUSIC. "The specialized programming designed for Mandee is perfectly tailored to their customer and the popularity of the Pussycat Dolls gives DMX an entree into a demographic that is highly coveted."
"We are thrilled to be participating in this program with one of the hottest groups in music today. Mandee has always recognized that the connection between style and sound is key in reaching today's young consumer and influencing her fashion decisions," said Patti Boldt, Director of Marketing & Advertising, at Big M Inc. "That's why teaming up with DMX and the Pussycat Dolls was a natural choice for us."
The grand prize package includes a weekend of beauty and shopping in New York, plus a meet & greet with the Pussycat Dolls before their sold-out show on April 21, 2006 at the Theater at Madison Square Garden. A day at the spa will precede the show and includes gift certificates for a massage and facial, plus a $250.00 shopping spree at Mandee. Two night's hotel accommodations in Manhattan are also part of the grand prize package. Full details on prizes are available online at https://www.mandee.com or https://www.pcdmusic.com .