 WARREN, N.J. and NEW YORK (Virgin Mobile USA) - Virgin Mobile USA and Warner Music Group's (NYSE: WMG) Asylum Records, in association with Diplomatic Man Records, announced today that hip-hop iconoclast Cam'ron is the latest to join Virgin Mobile's popular First Dibs line-up. And in an unprecedented twist on First Dibs, the "Cam'ron Tops You Up For a Year" contest will keep one lucky winner flush with free airtime for months to come. Virgin Mobile customers can now experience 15 exclusive ringtones like "Get Ya Gun," "He Tried to Play Me" and "Love My Life" -- all part of the artist's latest album and DVD titled "Killa Season."
"Cam'ron has undoubtedly put his own unique stamp on the world of hip-hop," said Dominick Tolli, vice president of product management and development for Virgin Mobile USA. "We expect our customers will see him as another powerful addition to a long list of heavy-hitting First Dibs artists."
Virgin Mobile customers also have access to one non-exclusive ringtone from the album, "Touch it Or Not," as well as five exclusive wallpaper designs, featuring Cam'ron himself.
Top-Up for Summer -- and All Year Long!
In addition to his mobile music content, Cam'ron is bringing a new dimension to the First Dibs program as he looks to keep one lucky winner talking for a long time! Every time a Virgin Mobile customer purchases a Cam'ron wallpaper or ringtone, he or she will be entered to win the "Cam'ron Tops You Up For a Year" contest, which kicked off last week. One lucky winner will receive $600 in Virgin Mobile top-up cards ($50 / month for a year starting on July 1, 2006). Alternatively, contestants may enter without a purchase by completing an on-line entry form at https://www.asylumrecords.com/virgin. No purchase is necessary to enter or win the "Cam'ron Tops You Up For a Year" contest. The contest is open to legal residents of the 50 United States and District of Columbia. Contestants must be 13 years of age or older as of May 2, 2006. Void where prohibited by law. See Official Rules at https://www.asylumrecords.com/virgin
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