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RnB 16/05/2006

Hector Bambino 'El Father' Leads The Charge For The Roc La Familia Takeover

NEW YORK (Roc-A-Fella Records) - Puerto Rican reggaeton superstar Hector Bambino 'El Father' kicks in the door with his debut album on Roc La Familia - the new wordl music enterprise from Jay-Z's Roc-A-Fella Records. His new joint, Roc La Familia & Hector Bambino "El Father" Present Los Rompe Discotekas, is destined to shake up the urban world on and off la isla when it hits the streets on June 20, 2006. The album features heavyweights from both the reggaeton and hip-hop worlds. Notable guests, including Don Omar, Wisin Y Yandel, Fat Joe, Memphis Bleek, Alexis Y Fido, YOMO, Freeway, add a new dimension to 'El Father's' patented rapid-fire delivery and infectious beats. The first single, 'Here We Go Yo,' sets it off with a special appearance from rap icon, Jay-Z aka 'El Presidente,' who makes his own state of la union address on the track by proclaiming his alliance with Bambino: 'Young Hov in the place to be-Hector Bambino is running with me-R.O.C. is the family-R.O.C. is the family.'

"Hector Bambino represents the ideal behind Roc La Famlilia,' says Def Jam President & CEO Shawn 'Jay-Z' Carter. 'Roc La Familia exists because world music has evolved, it now blends contemporary styles such as hip-hop, rock and electronica with traditional and roots music. Hector blends genres and brings real stories and messages to the listener. His huge following and his passion for the music made us immediately realize that this is the right first release for Roc La Familia and we are in business with the right artist."

Born in Carolina, Puerto Rico, Hector Bambino 'El Father' has been a leader in the burgeoning reggaeton movement since his teens. Although he is still in his 20s, Hector has had an extensive music career. During the mid 90/s Hector came to fame as part of the duet Hector and Tito; they won a Billboard Latin Music Award and became the first reggaeton artists to sell out a stadium in Puerto Rico. Their success paved the way to commercial success for artists such as Tego Calderon, Daddy Yankee, Don Omar, and Wisin y Yandel. In 2005 Hector El Bambino debuted as a solo artist in Pasto, Colombia, in front of 60,000 fans. Many of his songs became big hits across Latin America and the U.S, including 'Noche de Travesuras', 'Los Rompe Discotecas', 'Vamos pa la calle', 'Noche de Terror' and 'Mirandonos'. Last year, 'El Father' signed an agreement with hip-hop superstar Jay-Z whose belief in the movement is sure to provide him with the kind of worldwide stage his talent deserves.

Hector Bambino 'El Father' was recently honored with a 2006 Latin Billboard Award in the new category, 'Reggaeton Song of the Year,' for his featured appearance on the song, 'Mayor Que Yo' by Baby Ranks from the Mas Flow Vol.2 compilation album from Luny Tunes. Also featured on the tracks were Daddy Yankee, Tonny Tun Tun and Winsin Y Yandel.

ABOUT ROC LA FAMILIA: Roc La Familia is an extension of Roc-A-Fella Records and headquartered in New York. Roc La Familia will feature a broad array of artists encompassing such musical genres as Latin hip-hop, reggae, reggaeton, pop, rock and more. The first two superstar releases from the label will come from famed artists Hector Bambino 'El Father' (Roc La Familia & Hector Bambino 'El Father' Present Los Rompe Discotekas--June 20, 2006) and N.O.R.E (N.O.R.E. Y La Familia-Ya Tu Sabe-July 18, 2006).

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