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Pop / Rock 26 June, 2006

Who Invented Rock Cello?

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LOS ANGELES (Von Cello Official Website) - Who was the teenager who virtually invented rock cello in the 1970's? Yes, there were several cellists playing rock back then, but most were classical cellists who crossed over to rock. This cellist started out as a rock guitarist, and crossed over to cello with the expressed desire to make the cello into a rock instrument. He went on to publish over a dozen music books with Oxford University Press that created a blue print for his new style. He is a Yamaha Artist, a D'Addario Artist, in Who's Who in America, and the International Who's Who. He has performed on FOX and Friends, Good Day New York, the Joey Reynolds Show, and many other shows around the country. He is Von Cello, the leader of the Von Cello Band, the first cello fronted power trio in history! The band released their first CD "Von Cello Rules!" a few years ago, and just released their second CD "Excalibur". Vermont DJ, Edward Burke (WWPV 88.7-FM) wrote:

"At first glance, Von Cello may seem no more than a mere novelty - cello and rock music? Total gimmick, right? That's where you'd be wrong. Von Cello, aside from spending years of honing and developing his cool 'celtar' style, is an actual, accomplished classical cello composer. This album proves that fact by taking three, note-worthy classic rock songs, (as well as some unique original tunes), and making them Von Cello's own. The slow groove on the instrumental cover of the Beatle's "Dear Prudence" makes the cut, in this reviewer's opinion, much more powerful then the original. Von Cello takes the Dead's "The Other One" to new heights, and the frantic version of Hendrix's "Purple Haze" must be just plain possessed....as if Hendrix's version wasn't frantic enough.".

After the 1970's major record companies turned away from instrumentalists and started promoting disco singers and hip hop rappers. At that point in time, Von Cello went back to classical music and American standards. But when the internet heated up, he joined the indie revolution. He launched voncello.com and soon rose to the top of most search engines. Just do a Google search on "rock cello" and see who comes up first! There are now thousands of pages on the web that mention him. His band tours the country and gets radio play around the world. By now Von Cello should be a household name, yet he still suffers from the narrow mindedness of many executives in the music business who can't imagine releasing anything that hasn't already been done.So, despite years of indie success, Von Cello remains, "almost famous". If you haven't heard of him...that is why. But now you have heard of him! Help spread the word about Von Cello so he can finally go from almost famous to really famous, and his iconoclastic, genre bending ideas can finally get their due.






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