BURBANK, CA. (By Tresa Sanders/ Tremedia) - Bussing two simultaneous slugs out of his BME/Reprise cannon, "Bred 2 Die, Born 2 Live," ATL's favorite son
Lil Scrappy is set to shoot not one but two back-to-back videos for his sophomore album. Acclaimed video director Marcus Raboy will be shooting the Isaac Hayes III-produced "
Money In The Bank" on June 28th and the adrenaline-rushing Lil Jon-produced anthem "Gangsta Gangsta" on June 29th, both in Los Angeles, CA.
Scrappy goes into player mode alongside undisputed King of Crunk, super-producer and BME-head Lil Jon, and Nashville bad boy Young Buck (G-Unit Records) atop a mid-tempo instrumental and quirky synths on "Money In The Bank." On the flossy visuals, three high-powered money makers floss more big faced bills than a teller machine as they push shiny miracle whips, dig their teeth in Georgia peaches and make it rain stacks inside a backroom casino.
The video for the explosive, "Gangsta Gangsta" is just as driving as the track. Scrappy returns to tearing clubs to bits over forceful vocals and stimulating, 808-backed production. Cruising through the hood with BME Co-CEO Lil Jon, they are pulled over by the police. But instead of complying, they speed off like a made for TV action flick.
Slated to be released late summer, "Bred 2 Die, Born 2 Live" is destined to be one of the tightest albums of the year. The album has been co-signed and executive produced by two of the hottest names in rap music today: Lil Jon and 50 Cent. Cameo appearances on the disc include Lil Jon, 50 Cent, label mate Bohagon, Ma$e and Young Dro while production is done by top producers such as Lil Jon, Jazze Pha, Sha Money of G-Unit, Isaac Hayes III and Shondre (Ludacris, 8 Ball & MJG, Kelis).
"Lil Scrappy is one of the best up and coming threats down south," expresses Lil Jon. "It didn't surprise me that 50 wanted to be a part of this project. Scrappy has raw talent."
Known to the government as Darryl Richardson, Scrappy has come a long way from the ugliness of southeast Atlanta's merciless underbelly where he was reared. A soul survivor of Zone 3, Scrappy hooked up with BME in 2003 after making a name for himself around town with his homemade demos.
After signing with the label, Scrappy dropped his near platinum hood-certified debut EP "The King of Crunk & BME Recordings Present: Trillville & Lil Scrappy" (which was shared along with label mate group trio Trillville) and solidified his own identity with hood classic "Headbussa" and the equally successful follow-up single "No Problems."
And now he is back to delivering a pair of rounds from his fully loaded barrage of head-bussin' hits. Without effort, Lil Scrappy showcases not once but twice at once why he is indeed the Prince of Crunk.
