Atlanta-Based Ringtone Company Partners with Local Hip-hop Talent to Rival Billboard Chart-Toppers

Atlanta, GA (Hi-Fli Tones) - Atlanta-based ringtone company, Hi-Fli Tones, has launched its new, state-of-the-art website (www.hi-flitones.com) and begins a campaign to take on the $700M ringtone download industry.

But, it's not so much what they're doing but how they are doing it. Hi-Fli Tones has opted to fill its content catalog with A-Town favorites like Shawty-Lo, BHI, and Yola the Great, instead of the more mainstream music found on the Billboard Charts. Why? President and Managing Partner of Hi-Fli Tones, Tim Maxman, explains "In many explosive urban markets like Atlanta, Miami, and Houston, the evening radio countdown doesn't play the Billboard Top 40. Instead, it's full of local celebrities who make music specific to that region. That regional music is essentially overlooked by more popular sites like Jamster so we decided to fill the void. In the process, we give consumers an alternative and we create a revenue stream for local artists."

Adding some extra appeal to this innovative movement is double Platinum hip-hop artist, Young Jeezy. Hi-Fli Tones approached Young Jeezy and his label, Corporate Thugz Entertainment (CTE), back in February of this year about being the face of their promotional campaign. CTE believed in the idea and the relationship has flourished from there. While Jeezy's many accomplishments have been chronicled in the pages of major music publications such as Source, Vibe, and Rolling Stone, it was Jeezy's success as an underground artist that attracted Hi-Fli Tones. "Jeezy brought a street culture and credibility to the Atlanta music scene that didn't exist before him" says Maxman. He continues, "We knew that if we wanted to be taken seriously within the Hip-Hop category, we had to partner with someone whose image defines the urban music scene."