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Country 21 September, 2006

Grand Ole Opry Names U.S. Bank As Partner Sponsor

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NASHVILLE, TN (Grand Ole Opry) - The Grand Ole Opry will name U.S. Bank as an official Partner Sponsor during its 6:30 p.m. performance this Saturday, Sept. 23. As a Partner Sponsor, the company will become an integrated part of the Opry with advertising on Opry performances as well as brand association in Opry print, radio, and television advertising; on the Opry's website; and in numerous other assets.

U.S. Bank has 40 offices in the Nashville area, including 13 locations in Publix stores, and locally employs 250 people. Nationwide, it has 2,434 banking offices and 4,966 ATMs across 24 states.

'We are pleased to welcome one of this country's premier financial institutions as an Opry Partner Sponsor,' said Steve Buchanan, Gaylord Entertainment senior vice president. 'We look forward to a robust relationship that allows us both to extend our reach and presence across Middle America .'

Ward Wilson, U.S. Bank Nashville market president, added, 'U.S. Bank is pleased to support The Grand Ole Opry and its rich tradition of showcasing world-class country music performers. We have deep roots and a strong commitment to Nashville , and as part of the sixth largest bank in America , have the resources as well as friendly and accountable employees who provide a myriad of quality financial services.'

Executives from the companies will formally announce the sponsorship on the Opry stage during the Opry's Saturday 8:00 p.m. segment. U.S. Bank will join Martha White as an official Opry Partner Sponsor. Cracker Barrel Old Country Store was named the Opry's first-ever Presenting Sponsor in Oct. 2004.

As part of its sponsorship unveiling, U.S. Bank will treat many of its employees to a night at the Opry, featuring artists Big & Rich, Pat Green, Jimmy Dickens, Cowboy Troy, Danielle Peck, and more.






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