Chart-Topping Fergie Gives Vanity Stores the Royal Treatment with 'The Dutchess'

LOS ANGELES, CA. (Three-Sixty Communications) - Retail Entertainment Design (RED) together with will.l.am music group/A&M will promote the launch of Fergie's debut solo album "The Dutchess" with nationwide retail chain Vanity. The promotion will run from September 19 through October 23 and includes both in-store and online elements as well as a grand prize trip to meet Fergie. RED is a leader in multiplatform entertainment marketing, providing in-store video entertainment, original content and music video programming to large-scale retail clients. This marks the first in a series of music promotions that RED will be doing with Vanity.

"Vanity's customers are a natural fit for Fergie's music and the in-store and online promotion of The Dutchess is the perfect way to introduce her music to a new audience," said Lynda Stenge, Director of Strategic Marketing and Partnerships for RED. "Vanity's entire culture is based on empowering individuality in today's world...and what could be more individual than releasing a solo album?"

"Vanity is excited to launch the Fergie Campaign as it is a perfect fit for our guests," said Jodi Tollefson, Director, Marketing for Vanity, "they are young, hip and constantly updating their look to reflect their unique self and style, which Fergie definitely has portrayed...she's definitely a fashionista!"

Tapping into the vast pool of customers who have participated in previous Vanity promotions, RED will send out a text message with the instruction to Txt "Fergie" at 50799 for a chance to win the grand prize trip to meet Fergie in person. Fans of Fergie can also enter to win the grand prize at www.vanityshops.com. The winner will receive a trip to anywhere in the U.S. that Fergie is performing and a special meet and greet with the star herself as well as receiving a $500 Vanity card. Runners up will receive iPods, autographed CD's of "The Dutchess" and Vanity gift cards.

More than 200 Vanity stores across the U.S. will carry "The Dutchess" for purchase and the chart-topping smash hit "London Bridges" will be streaming in its entirety on Vanity's web site at www.vanityshops.com.