Los Angeles, CA (By Myleik Teele/ BWR Public Relations) – Platinum-selling West Coast rapper, film and television star Xzibit
will premiere 'Concentrate' on MTV2 along with a Makes The Video special on MTV2's Spankin' New Music
Week on Wednesday, September
27th at 10:00am (ET). 'Concentrate' is the first video from Xzibit's sixth studio album, Full Circle, releasing October 17 through Open Bar Recordst/KOCH Records.
Co-directed by RT! (Sean Paul, Kardinall Offishall, Massari) and Little
X (Jay-Z, Usher, Kanye West, Ludacris), the video was shot in Toronto and utilizes special effects and conceptual imagery with religious overtones along with some synchronized karate imagery.
'Little X and RT! brought the song the visuals it needed. I'm very happy with the way the video turned out. I want everyone to enjoy it!' stated Xzibit.
'Concentrate,' a club anthem produced by Bay Area beat maker Rick Rock is the first single from Xzibit's highly-anticipated sixth studio album. Keith Shocklee of the Bomb Squad (Public Enemy, Ice Cube) and Jelly Roll co-executive produced the album with Xzibit, recorded in Long Island, NY and Los Angeles, CA The album features appearances by DJ Quik, King Tee, The Game, Daz, Kurupt, T-Pain, Too $hort, Donelle Rawlings ('Chappelle's Show') & Jelly Roll, among others.
Xzibit currently co-stars with The Rock in the theatrical release Gridiron Gang, currently No 1 at the box office. The film is based on a true story of a group of young criminals in a correctional facility who gain confidence through football. No stranger to Hollywood, 'X' appeared alongside Eminem in the critically acclaimed Universal Pictures film 8 Mile. In 2003 he joined MTV to host the series 'Pimp My Ride,' which soon became a hit and is now broadcast in over 40 countries. His first major role was in Lee Tamohori's XXX: State of the Union with Ice Cube and Samuel Jackson followed by a supporting role with Jennifer Aniston and Clive Owen in Derailed, as well as the voice of Chief Grizzly in the hit animated film Hoodwinked.
For more information on Xzibit, please visit www.MySpace.com/XZIBIT.