SANTA MONICA, CA. (Universal
Music Enterprises) - For the first time in its seven years, the "Songs For Life" Breast Cancer Outreach Campaign is going digital. Since its inception, the nationwide benefit project from the SuperValu Family of Stores (Albertsons, Jewel-Osco, Shaw's, and Acme) during October's
National Breast Cancer Awareness Month has rewarded consumers with a free music CD featuring popular artists and songs. This has been supplied by Universal
Music Special Markets and the catalog of Universal
Music Group (UMG), the world's largest music company, for the past three years. This year, instead of a pre-produced CD, the entire extensive digital catalog of UMG will be made available for free-with-purchase music downloads.
Purchases of participating brands at any of the SuperValu stores will trigger a coupon printed at the register. Consumers may then access the "Songs For Life" Web site (www.songsforlife.info) to input the coupon's pin code and receive their downloads. Purchasers of three qualifying products in a single transaction will be awarded two free downloads, of five products four downloads and of eight or more products 10 downloads.
Said Kathy Hale, Sr. VP, Universal Music Special Markets: "The transition to digital should increase the reach of the already successful compilation which is wonderful because it spreads the message to more and more people. But most importantly, 'Songs For Life' helps to spread the word about breast cancer awareness and at Universal Music Special Markets we are proud to participate in such a worthwhile cause."
Supporting partners and some of the participating brands include Kimberly-Clark (Huggies, Scott, Kleenex, Kotex), Pfizer (Listerine, Lubriderm, Benadryl, Sudafed, Visine), Clorox (Clorox Anywhere), and Newman's Own (Salad Dressing, Pasta Sauce). The Supervalu "Songs For Life" campaign will also make a $50,000 donation to breast cancer research, bringing the total donation to date to $550,000.
Universal Music Special Markets
Universal Music Special Markets, a division of Universal Music Enterprises, is responsible for maximizing catalog repertoire opportunities through non-traditional, alternative and ancillary channels as well as audio licensing, premium/custom sales and budget releases.
UMe represents the largest catalog in the U.S. of recorded music with recordings from the world's greatest artists. Among the legendary artists are ABBA, Aerosmith, Louis Armstrong, Chuck Berry, James Brown, Carpenters, Eric Clapton, Patsy Cline, John Coltrane, Bing Crosby, Ella Fitzgerald, Four Tops, Judy Garland, Marvin Gaye, Jimi Hendrix, Billie Holiday, Buddy Holly, Jackson 5, The Mamas & The Papas, Bob Marley, Bill Monroe, Van Morrison, Nirvana, The Police, Smokey Robinson, Lynyrd Skynyrd, Cat Stevens, Rod Stewart, The Supremes, The Temptations, Conway Twitty, Muddy Waters, Hank Williams, and The Who.
UMe is a division of Universal Music Group.
Universal Music Group
Universal Music Group consists of record labels Decca Record Company, Deutsche Grammophon, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division.
Universal Music Group is a unit of Vivendi Universal, a global media and communications company.
