 NEW YORK, NY. (V2 Music) - V2 Music UK, the leading independent record label that is home to such artists as The Stereophonics, Little Man Tate and Paul Weller, and Brilliant Technologies Corporation today announced a global agreement to make the V2 catalog available for distribution via Brilliant's Qtrax platform. Qtrax is the world's first legal, ad-supported peer-to-peer music service, offering music fans free access to high-fidelity digital music files. Beth Appleton, Head of New Media and Business Development for V2, remarked: 'V2 acknowledges the power of P2P technology and embraces business models that legitimise sharing music, building revenues for artists and labels. The music industry cannot ignore the fact that this is how music fans naturally want to enjoy and share music and we need to work quickly to enable mass distribution of copyright material in a way that the music fan still enjoys the experience with the artist and label critically receiving a proportion of revenue earnt as a result of the value of their music. The Qtrax service will provide the V2 stable of artists with a tremendous new outlet for connecting with fans and we are excited to be working with the Qtrax team as they gear up for launch. 'I cannot stress enough the importance the independent label sector's endorsement of Qtrax. In this regard, V2 UK is a critical piece of our global licensing strategy,' stated Allan Klepfisz, Brilliant's Chairman and CEO. 'The music industry is in an undeniable shift in focus from traditional commercial exploitation models to business models that promise dynamic new income streams. From the start, V2 has demonstrated forward thinking and a keen ability to recognize innovative new business models like Qtrax. We are truly heartened by the encouragement and support of the independent label and music publishing communities and we welcome V2 as one of its prominent members. Qtrax is the recognized leader in the ad-supported digital music arena and, in addition to V2, boasts music from major record labels and music publishers including EMI Music, Warner Music Group, Sony/ATV Publishing and Universal Music Publishing, as well as independents including TVT and the hundreds of labels represented by The Orchard.
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