GREENSBORO, N.C. (Top40 Charts/ TARA, Ink.) - Market America, the leading
Internet and One-to-One Marketing company, will present the official pre-game event for this year's Super Bowl in Miami to celebrate the launch of its new cutting-edge shopping portal, MarketAmerica.com. 'The MarketAmerica.com Super XLI Party' will take place at Lummus Park in South Beach on Saturday, February 3, 2007 at 8:00 p.m.
MarketAmerica.com announced today that in addition to performances by Grammy award-winning recording artists Marc Anthony and special guest star Jennifer Lopez, multi-platinum and Grammy award-winning artist Fergie, with opening act Swizz Beatz, will perform at the invitation-only event for 2,500 people, to be staged at a specially built beachside arena adjacent to Ocean Drive and 7th Street. Acclaimed DJ AM will be spinning his trademark sounds to the exclusive audience. Celebrity Chef Todd English will prepare a four-course sit-down dinner, served butler-style to guests. A spectacular fireworks display at 11:30 p.m. will mark the official opening to Super Bowl XLI as part of the night's finale.
MarketAmerica.com will officially go live on Saturday, February 3rd. Market America is launching the first web portal of its kind, combining news, shopping and search capabilities all with a personal touch. Market America's premier online shopping destination offers customers a one-stop-shop for their lifestyle needs including the company's best-selling brands: Isotonix® vitamin and mineral supplements, Motives cosmetics and the Transitions Lifestyle System. Also, consumers can shop from thousands of partner stores including some of the world's most recognizable brands – Target, Dell, Circuit City, Nordstrom, Disney and Apple.
'All eyes from around the world will be on Miami for the world's biggest sporting event,' said Market America CEO J.R. Ridinger. 'We thought there was no better way to commemorate this occasion than to stage an event with the world's two biggest stars in the entertainment industry.'
'We are changing the way people shop,' said Market America's Senior Vice-President Loren Ridinger. 'Our new web portal combines the convenience of a shopping destination with a personal guide. Our new branding strategy will be a key factor in our continued growth and leadership on the Internet.'
Subsequent to Market America's involvement with this year's Super Bowl, the company will host its annual Leadership School Conference at Miami's American Airlines Arena, February 8-10. The conference, held each year, has become a Miami mainstay and a regular boost to the local economy. Based upon estimates from the Greater Miami Convention & Visitors Bureau, last year's event generated an estimated $17 million for the region. Each year, more than 20,000 of the company's distributors, arriving from as far as Taiwan, Australia and Canada, attend the event. The conference is known for its high-octane training presentations and product releases, complete with technology introductions and world class entertainment.
