BOSTON, MA. (Top40 Charts/ Kel & Partners) -Gather.com™, the leader in social media for adults, today announced multiple high-profile partnerships for expert participation on Gather.com. Each partner will provide authoritative, exclusive expert involvement in Gather.com's nine content channels. These channels, branded Gather Essentials™, include: Books, Food, Health, Money, Movies, Music, News, Politics, and Travel. The first partnership announcements include Harvard Health Publications (a division of Harvard Medical School) for the Health channel, Publishers Weekly for the Books channel, Columbia Records for the
Music channel, and McGraw-Hill Professional for the Money channel. Through these partnerships, Gather.com provides its members access and engagement to exclusive, original content from experts. Gather.com members will be invited to engage these well-known subject matter experts in an active online conversation.
'The goal of all of our publications is to bring the public, from anywhere and at any time, the most current practical, authoritative health information available, drawing on the expertise of the 9,000 faculty physicians at the Harvard Medical School and its world-famous affiliated hospitals,' said Anthony Komaroff, M.D., Editor in Chief and Publisher at Harvard Health Publications. 'Gather.com gives us a dynamic environment to bring this information to life and to create an ongoing dialogue with the public.'
'Publishers Weekly will bring the Gather.com community behind the scenes in the world of publishing,' says David Nudo, Publisher, Publishers Weekly. 'On Gather.com, our experts will not only share what they discover, but learn about what booklovers worldwide think and want to know. This information is invaluable to us.'
'We're excited about the opportunity to work with Gather.com to promote Columbia Records artists and new releases. By taking advantage of Gather.com's unique community and discussion forums for adults, we're confident that Gather.com can teach grown-ups what their kids have known for years- interacting with your favorite recording artists online can be a lot of fun,' said Samantha Saturn, Vice President, Digital Media Marketing, Columbia Records.
'Through Gather.com, we can provide our authors the direct access and interaction they desire,' said Keith Fox, President of McGraw-Hill Professional. 'It's an important part of our publishing strategy, and creates a dialogue and relationship that is impossible with books.'
Traditional content publishing has been driven by a one-way approach to communication. Gather.com's social media platform gives its partners the opportunity to engage its members in an interactive, multi-directional environment. With this launch, Gather.com gives its members unprecedented access to and engagement with experts and exclusive content. Through threads of conversation and live chats, Gather.com members and partners can immerse themselves in real-time discussions around shared interests.
'Our partners bring a critical mass of expert knowledge and engagement on multiple topics to Gather's informed, engaged community. By adding their voices to the conversations already happening on Gather.com, we give our members a 360-degree perspective on topical subjects that affect their world,' says Tom Gerace, Gather.com Founder and Chief Executive Officer (tom.gather.com). 'The diversity, timeliness, and relevance of this conversation is truly exceptional.'
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