LAS VEGAS, NEV. (Top40 Charts/ Recording Academy) - The Recording Academy announced today at PROJECT Las
Vegas that it will extend its musical message year-round with the launch of GRAMMY Brand, a high-end fashion and merchandising collection for men and women. Celebrating the unique intersection of fashion and music and inspired by the energy and emotion of the GRAMMY Awards, the clothing and accessories line will be launched coast-to-coast at luxury boutique retailers this fall with a meaningful portion of sales supporting The Recording Academy's charitable affiliates - the GRAMMY Foundation and MusiCares.
"Music and fashion have always gone hand-in-hand as illustrated year after year on our red carpet at the GRAMMY Awards," said Evan Greene, Chief Marketing Officer, The Recording Academy. "GRAMMY Brand allows us to extend our relationship with consumers beyond the show and celebrate the profound and personal relationship we all have with music year-round. More importantly, GRAMMY Brand products do more than look good, they are also doing good because our line offers a new avenue to communicate The Academy's vital philanthropic efforts with a portion of proceeds benefiting the GRAMMY Foundation and MusiCares."
Both Academy-affiliated charities work to better the community as a whole with programs that benefit musicians and the general public. The GRAMMY Foundation works to cultivate the understanding, appreciation and advancement of the contribution of recorded music to American culture and offers music education and preservation programs that engage the music industry, cultural community and the general public. MusiCares provides a safety net of critical health and human services assistance for musicians in times of need that cover a wide range of financial, medical, and personal emergencies.
The tagline for GRAMMY Brand, "Music Makes Me…," aims to connect the personal and profound relationship music fans have with music, which is why The Recording Academy partnered with the fashion industry's most innovative and passionate designers who understand the importance of this connection and who use it as the foundation of every design. From up-and-coming to more established designers, all have created vibrant and visually-alive pieces that speak to the breadth and richness of music.
The exciting collection, created in partnership with brand builders duffy + duffy, includes embroidered shirts and leather jackets from 3J Workshop, high-quality casual wear like organic tees and hoodies from JEM/Awake Sportswear, original hand-painted tees and blazers by Michael Eaton, leather handbags and belts from Latino Royalty, jewel-encrusted purses and jewelry by Madeline Beth, luxury eyewear by Franco, and shoes by Salpy.
This unique fashion line goes beyond event merchandise by celebrating a broad range of music. From sophisticated prints and dynamic graphics to one-of-a-kind artwork and music-centric messages, the wide range of products are as diverse as the price points - from $50 for a unique fashion tee, to $1,200 for a signature leather jacket, and up to $7,000 for diamond-encrusted eyewear - and will feature items to suit various individual styles. GRAMMY Brand will be available in October at luxury boutique retailers in more than 18 fashion-forward and music-centric cities across the United States. GRAMMY Brand also will announce a robust merchandising collection shortly. For more information on GRAMMY Brand, please visit www.GRAMMYBrand.com.
