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Music Industry 02 October, 2007

Digital Distribution System, Play MPE, Teams With GreenDisk & The CD Recycling Center

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VANCOUVER, British Columbia, CANADA (Top40 Charts/ Destiny Media Technologies) - Destiny Media (OTC Bulletin Board: DSNY) is pleased to announce in conjunction with Eco-Friendly CD recyclers, GreenDisk and The CD Recycling Center of America, a joint effort to help the music industry "go green." Both GreenDisk and The CD Recycling Center have officially endorsed Play MPE as a progressive technology to vastly cut the amount of CD production and subsequent waste.

"As digital media became prevalent throughout the music industry and was clearly preferred by consumers and professionals alike, CD production transformed into CD overproduction," said GreenDisk President, David Beschen. "With Play MPE's digital distribution, the industry no longer has to rely on hard media to reach its contacts at radio stations. This approach helps stem overproduction which, of course, is good for our environment."

In 1983, when CDs were introduced in the United States, 800,000 discs were sold. By 1990, this number had grown to close to 1 billion. More than 5.5 million boxes of software go to landfills and incinerators, with millions of music CDs throw away each year. Every month approximately 100,000 pounds of CDs become obsolete (outdated, useless, or unwanted). Source: The CD Recycling Center of America.

"Companies that use CDs or DVDs to promote their business or product should be environmentally responsible and promote disc recycling awareness, showing dedication in helping the environment. These companies should take full advantage of any new technology available that will help conserve natural resources and limit environmental impact," said Bruce Bennett, Founder of The CD Recycling Center of America.

"Play MPE is not only providing the music industry with the tools it needs to quickly and safely deliver content, it also provides an eco-friendly solution to the issue of CD waste," said Dean Ernst, VP of MPE Operations.

With more than 16,000 users and 57,000 songs from more than 1,000 record labels, Destiny's Play MPE(TM) system is the most widely used digital distribution system available to the recording and radio industries.

Destiny Media Technologies' Play MPE(TM) system features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media. Not only is Play MPE(TM) a powerful secure distribution system but it is also a strong promotional tool, as record companies can embed video, text and graphics into the Play MPE(TM) system, including music videos, CD covers, credits, lyrics, promotions, and other content. More information on Play MPE can be found at https://www.plaympe.com






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