NEW YORK, NY. (Top40 Charts/ Moet Hennessy USA) - Hennessy, the cognac with mixability, will host a star-studded concert event at the transformed Paramount Studios in Los Angeles, headlined by pop music sensations
Fall Out Boy and Pharrell on Wednesday, October 10th.
Joining Fall Out Boy and Pharrell are some of the most formidable names in music today. Miri Ben-Ari, Felix Da Housecat, DJ Steve Aoki, DJ D-Nice and DJ JusSke are just a few of the acts who will join in Hennessy's global mixing initiative. Each DJ will perform a 5 song mash up, and Felix Da Housecat and DJ Steve Aoki will perform together in a musical mixing "session."
The invitation-only event is the culmination of the 2007 Hennessy Artistry Concert Tour, a series of 14 private shows in seven cities which featured musical acts such as Ne-Yo, Miri Ben-Ari, The Rapture, The Matt White Band, Kelis, Kinky, Chrisette Michele, Josh Kelley, The Dey, Arckid, Purple Popcorn, Brazilian Girls, DJ Paul Sevigny, DJ Eric Cubeechee, DJ D-Nice, DJ Mr. Mauricio, DJ Samantha Ronson, DJ Irie and DJ Vice.
"We are thrilled that Pharrell Williams and Fall Out Boy will be participating in our finale event this year. Hennessy Artistry is all about mixing; mixing music, cocktails and audiences together for a thrilling unique experience," says Israel Cancel, Hennessy Communications Director. "The Hennessy Artistry Finale is sure to be an event to remember."
The event is hosted exclusively by Hennessy which boasts a long and supportive partnership with emerging and established music talent. The event will also feature Hennessy signature global cocktails; the Paris, London, Shanghai and Miami showcasing how Hennessy is consumed in other countries and encouraging the global art of mixing.
The Hennessy Artistry Finale event will also be infused with flavor and styling from Hennessy's new "Flaunt Your Taste" ad campaign. Flaunt your Taste is about actively enjoying luxury, friends and the good things in life. People who flaunt their taste are trendsetters who pursue their passions and aren't afraid to stand out. The "Flaunt Your Taste" elements will make the Hennessey Artistry Finale event richly sensual, sophisticated and truly aristocratic in feeling.
Hennessy Cognac, the No. 1-selling cognac in the world, is imported and distributed in the U.S. by Moet Hennessy USA and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, X.O, Paradis and Richard Hennessy.
