NEW YORK, NY. (Top40 Charts/ Johnnie Walker) - Johnnie Walker, the world's leading Scotch whisky brand, is partnering with Rolling Stone Magazine to stage a star-studded celebration in Las
Vegas on Wednesday, November 7th in honor of Juan Luis Guerra, the four-time Latin GRAMMY winning artist and this year's Latin Recording Academy Person of the Year. Guerra and dozens of Latin celebrities will arrive on the lavish red carpet outside Pure Nightclub in Caesar's Palace, one of Las Vegas' hottest nightclubs, immediately following The Latin Recording Academy Person of the Year tribute dinner.
Johnnie Walker has established itself as a major player in the world of Hispanic entertainment, having hosted after parties for events such as the Latin GRAMMY Awards and NCLR ALMA Awards. With world class DJ's, signature Johnnie Walker cocktails and elegant decor, these exclusive gatherings attract Latin actors, musicians, television personalities, and other VIP's.
"Johnnie Walker has a long tradition of honoring Hispanic artists and musicians like Juan Luis Guerra," said Bill Topf, Vice President, Scotch and Irish Whisky. "These celebrities not only entertain millions of people around the world, but they enhance their art, contribute to their communities and embody the ideals of personal progress."
The makers of Johnnie Walker have one of the strictest marketing codes in the industry, and incorporate social responsibility elements into everything they do. Among other efforts, Johnnie Walker will provide several deluxe limousine buses for guests to safely travel to and from the gala dinner at Mandalay Bay and after party at PURE Nightclub. Johnnie Walker is also distributing branded bottles of water at the party and on the limousine bus.
At the gala dinner preceding the party, an executive of Johnnie Walker will present Guerra with a $25,000 check for his charity, Fundacion Juan Luis Guerra, which provides valuable resources to underprivileged communities in his native Dominican Republic. The foundation supports orphans and abandoned children, gives loans to children's hospitals and churches, and offers financial aid for various types of much-needed surgical procedures.
Guerra is one of the most internationally-recognized Latin music stars. He is known across the world for his infectious fusion-laced renditions of merengue and bachata, delivered by one of the tightest live bands in the Spanish speaking world. Over the course of 25 years he has sold nearly 15 million albums, filled stadiums and coliseums around the globe, and amassed an impressive arsenal of awards.
Guerra will be the eighth Latin musician to receive this award, joining an esteemed list of previous honorees: Ricky Martin, Jose Jose, Carlos Santana, Gilberto Gil, Vicente Fernandez, Julio Iglesias, and Emilio Estefan.
Latin celebrities and VIP attendees will be in Las Vegas throughout the week of November 5th for the Latin GRAMMY Awards and related festivities. The Latin Recording Academy Person of the Year Award is one of the most prestigious events during Latin GRAMMY Week.
