WAYNE, NJ. (Top40 Charts/ Toshiba America) - Today, Toshiba
America Consumer Products, L.L.C. ("Toshiba") is kicking off 'A
Stunning Offer' - a joint promotion with CBS Home Entertainment for the launch of "Star Trek: The Original Series: First Season" exclusively on the HD DVD/DVD Combo disc and the availability of a limited edition "Star Trek" Phaser remote control.
Starting today, when consumers buy any Toshiba HD DVD player and the "Star Trek: The Original Series: First Season" HD DVD/DVD Combo boxed set, they can receive a free limited edition "Star Trek" Phaser remote by mail. With an approximate retail value of $69.95, the 3 in 1 Universal Phaser remote has been preprogrammed to work with any Toshiba HD DVD player and features special sound and light effects from the series.
To promote this unique "Star Trek" and HD DVD offering over the coming months, Toshiba and CBS will be running online banner advertisements and print ads. The ads highlight images from the original "Star Trek" series and explain how fans of the movies can obtain one of the unique Phaser remote controls.
"HD DVD is taking 'The Original Series' where no 'Trek' episode has gone before," said Louis Masses, Director Business Development, Toshiba's Digital A/V Group. "The leading-edge technologies in HD DVD players are taking 'Star Trek: The Original Series' to a truly new dimension for fans. Partnering with CBS, we are excited to be bringing this landmark TV series into the homes of fans and to be developing a promotion that appealed specifically to the 'Trek' fan."
This boxed 10-disc set offers "Trek" fans the opportunity to now experience the series like never before in high definition. Meticulously remastered from the original camera negative, each classic episode is presented in pristine condition with new state-of-the-art digital visual effects and a new 5.1 soundtrack. Both the DVD and HD DVD presentations include rare on-set home movie footage, an inside perspective on what it took to transport "Trek" into the 21st century ... and much more. Showcasing graphics with a 3D look and feel, the interactive 'Starfleet Access' menu interface will allow HD viewers to activate icons on seven episodes to provide such features as picture-in-picture video commentaries and an interactive tour of the Starship Enterprise.
In addition to visually experiencing "Star Trek" in a new way through HD DVD, fans of "The Original Series" can enjoy the classic "Star Trek" musical score and sound effects in advanced audio, immersing fans in the complete HD experience. For ultimate convenience, the Combo boxed set features HD DVD on one side of the disc and standard DVD on the other.
"We believe that 'Star Trek' fans will truly appreciate viewing 'The Original Series' on HD DVD," said Jeffrey Nemerovski, Vice President of Business Development for CBS Home Entertainment. "'Star Trek' and HD DVD are a perfect combination because with Toshiba HD DVD players 'Trek' lovers can take their passion for the series to a whole new level by accessing thrilling interactive and web-enabled network capabilities."
The release of "Star Trek: The Original Series" on HD DVD is one of a number of new titles coming exclusively to HD DVD from companies such as Universal, Paramount Pictures and DreamWorks Animation.
The offer expires on February 29, 2008, or while supplies last; quantities are limited. For more information and full promotion details, please visit: STARTREK.com or toshibahddvd.com.
