NEW YORK, NY. (Top40 Charts/ MTV) - Driven by music, MTV.com, VH1.com and CMT.com video streams topped more than 1.2 billion in 2007, 30 percent more than 2006 - an all-time record for the collective brands within MTV Networks'
Music Group, which now attracts nearly 30 million unique visitors every month.
Music videos accounted for nearly half of the streams, as viewers sought out their favorite artists and discovered new ones from a cross-section of genres, including pop and hip hop, country and rock.
Music videos also drove MTV Mobile, VH1
Mobile and CMT
Mobile into triple-digit growth in 2007. In fact, music videos accounted for every single one of the top 10 most-streamed videos on the three services.
"Music was at the core of everything we did in 2007," said Van Toffler, President of MTV Networks' Music Group. "And, once again, MTV, VH1 and CMT produced the year's most memorable events in music."
In the first-ever ranking of the 30 most-popular music videos streamed on MTV.com, VH1.com and CMT.com, women ruled, country crossed over and VMA artists tore it up in 2007. Female acts dominated the year-end chart, accounting for eight of the Top 10 songs. Britney Spears took the trophy for the most-streamed video with her live performance of "Gimme More" during the 2007 Video Music Awards. Avril Lavigne came in second with "Girlfriend" and Rihanna, another VMA performer, came in third with "Umbrella." Fergie placed three singles in the Top 10 alone - "Glamorous" (No 4), "Big Girls Don't Cry" (No 5) and "Fergalicious" (No 7) - and was the artist with the most appearances on the chart.
New artists like Paramore - a band that gained notoriety through MTV's 52/52 initiative - stormed this year's chart with "Misery Business" at No 22. The Plain White T's, which earned the "Breaking Woodie" at the 2006 mtvU Woodie Awards, lived up to the their expectations in 2007, claiming the No 27 spot with their smash "Hey There Delilah." And throughout the year, VH1's "You Oughta Know" franchise made artists such as Feist and Colbie Caillat household names.
The year's biggest crossover hit belonged to Carrie Underwood, a fixture on CMT. Her signature smash, "Before He Cheats," landed at No 15.
MTV's VMAs, VH1's Hip Hop Honors and CMT's Music Awards inspired viewers to go online and see their favorite artists. At MTV's VMA's Chris Brown solidified his place in music with Michael Jackson-esque moves. VH1's Hip Hop Honors, the most important event in the hip-hop community, this year celebrated the works of Snoop Dogg, WHODINI, Missy Elliot and others. And CMT's Music Awards saw Sugarland and Bon Jovi deliver stirring performances.
On Mobile
Soulja Boy's "Crank Dat (Soulja Boy)" was the most-streamed video on both MTV Mobile and VH1 Mobile. Sugarland's "Stay," which the group performed live during the CMT Music Awards, clinched the top spot on CMT Mobile. MTV Mobile streams grew 90 percent over 2006, while VH1 streams grew by 100 percent and CMT recorded a 252 percent surge.
Curated music programming also performed well. MTV Mobile's most-viewed show content was the original made-for-mobile series, Dances From the Hood. VH1 launched "Pop Up Mobile to Go," a made-for-mobile version of the hugely popular VH1 series, featuring music videos from Janet Jackson, the Beastie Boys, Rihanna, Black Eyed Peas and Nelly. And MTV Tr3s Mobile, introduced this year, has grown 65 percent every month since March, making it the fastest- growing mobile brand ever in the MTVN portfolio.
Throughout the year, MTV, VH1 and CMT also introduced new experiences to drive deeper engagement with music.
- At MTV.com, viewers used the new Video Remixer to create more than 8,200 remixes of Britney Spears' latest single, "Piece of Me." Throughout the year, viewers could also remix videos from Kelly Clarkson, Common, Nelly Furtado and Paramore.
- MTVN in 2007 also was the first media/entertainment company to begin threading lyrics throughout its programming on all platforms, beginning with MTV.com. Viewers who search for lyrics on MTV.com, VH1.com, or CMT.com will get the full lyrics, as well as links to music videos, links to purchase the song, and comprehensive artist information, such as bios and discographies.
- VH1Classic.com, which re-launched in May with an on-demand library of thousands of classic music videos, has seen time spent surge by 30 percent. VH1Classic.com was just one of a dozen new vertical Web sites and blogs launched by the Music Group in 2007.
Here are the top 30 most-streamed videos across MTVN Music Group's MTV.com, VH1.com and CMT.com.
1. Gimme More - Britney Spears
2. Girlfriend - Avril Lavigne
3. Umbrella - Rihanna
4. Glamorous - Fergie
5. Big Girls Don't Cry - Fergie
6. This Ain't a Scene, It's an Arms Race - Fall Out Boy
7. Fergalicious - Fergie
8. The Sweet Escape - Gwen Stefani
9. Candyman - Christina Aguilera
10. Don't Matter - Akon
11. Makes Me Wonder - Maroon 5
12. What I've Done - Linkin Park
13. Wall to Wall/ Billie Jean/ Umbrella/ Kiss Kiss Medley (Live) - Chris Brown
14. Rockstar - Nickelback
15. Before He Cheats - Carrie Underwood
16. Lipgloss (No Music) - Lil Mama
17. Say It Right - Nelly Furtado
18. Never Again - Kelly Clarkson
19. It's Not Over - Daughtry
20. Famous Last Words - My Chemical Romance
21. Beautiful Liar - Beyonce
22. Misery Business - Paramore
23. When You're Gone - Avril Lavigne
24. The Way I Are - Timbaland
25. Kiss Kiss - Chris Brown
26. Crank That (Soulja Boy) - Soulja Boy
27. Hey There Delilah - Plain White T's
28. No One - Alicia Keys
29. Stronger - Kanye West
30. Get Me Bodied Beyonce
