LOS ANGELES (Top40 Charts/ SunCom Wireless) - Wireless provider SunCom Wireless announced an alliance with Puerto Rican artists and Billboard
Latino recipients
Wisin & Yandel, whom in conjunction with Motorola launched a limited edition of MOTOKRZR K1 handset. It is the first time that any artist utilizes a mobile phone as a medium to diffuse his/her music. By doing so, SunCom users who purchase the MOTOKRZR K1
Wisin vs.
Yandel Limited Edition will enjoy "Los Extraterrestres" soundtrack, "Donde Esta el Amor" musical video, and an artists' graphic in their cellular phones.
The KRZR K1 limited edition wireless phone has a sleek and elegant design, and includes Wisin & Yandel initials and logo engraved. The MOTOKRZR K1 Wisin vs. Yandel Limited Edition also features an integrated 2 megapixel camera, Media Player, Bluetooth technology, 20MB memory and SMS, MMS, EMS, and IM capability functions. It also features W&Y latest album "Los extraterrestres," including 19 songs/ tracks, as well as the musical video "Donde va el amor" recorded with Franco de Vita in Puerto Rico.
"The wireless industry continues evolving and getting involved in strategic alliances with other industries to demonstrate the unlimited potential use cellular phones have. This association with Wisin & Yandel represent the first time that two industries - wireless communication and music industry - converge to offer the local consumer an added value and a complete entertaining experience," said Jorge Martel, SunCom Wireless New Business and Marketing Vicepresident. "By associating with Wisin & Yandel, SunCom Wireless is totally committed to support our artists, Puerto Ricans who have achieved International recognition."
"It is truly a great honor for us to be considered by SunCom to launch the first W&Y emblematic wireless phone. As W&Y brand continues to grow, we are confident that our alliance with SunCom gives us an additional platform to spread our music to a larger diverse group of people," explained the singers. "We first started an alliance with Microsoft through Zune equipment and it was sold out in record time, and now we repeat it with SunCom and there's no doubt in our minds that we'll have similar results, finalized the "Duo para la Historia" during press conference.
"Motorola continues as leader, innovating with the latest trends in design, technology, and experience with state of the art and iconic equipments. The launch of the new MOTOKRZR K1 Wisin vs. Yandel Limited Edition represents a new generation of the entertaining and musical technology in Puerto Rico," said Leonardo Morales, Business Regional Manager of Motorola's Mobile Features Unit.
As part of this agreement, SunCom Wireless is also the main sponsor of Wisin & Yandel Concert to be held on March 7 and 8, 2008 at the Puerto Rico Coliseum (Coliseo de Puerto Rico). Throughout the year, SunCom will develop with W&Y several promotional initiatives that will attract users with special features such as downloads. SunCom users will be able to download a selection of artist's music and features thru i-net and Napster. Soon, the public will be able to enjoy features such as ringtones, ringback tones, and graphics, exclusively recorded by the singers.
Another promotional effort SunCom Wireless and other wireless carriers' users will enjoy is RETO SMS DE WISIN Y YANDEL (WISIN & YANDEL SMS CHALLENGE), an SMS application contest open for all users with the opportunity to win big prizes such as: meet and greet with Wisin and Yandel in person with your top 5 friends during soundcheck prior to the Concert, VIP tickets, W&Y watch, 1 W&Y Zune, among many others. Users may participate by sending a text message (SMS) with the letters WY to the 6966 code number, then they will receive a word or phrase they will need to complete by filling the blanks. Users will then accumulate points to win.
Another chance given exclusively SunCom's customers is the opportunity to enjoy front row VIP tickets for Wisin & Yandel Extraterrestres Concert through a pre-sale. The pre-sale event will be held on Thursday, January 31st and Friday, February 1st, 2008 when purchased at the Coliseum.
