SANTA ANA, CA. (Top40 Charts/ SRS Labs) - SRS Labs, Inc., the industry leader in surround sound, audio and voice technologies, announced today the release of iWOW 2.0 in a retail box version for iTunes Mac users. Because of its growing popularity as a web-based download, SRS Labs is now making the product available as a packaged product that will be sold through retail outlets.
iWOW 2.0 software is the most advanced audio processing software available for iTunes on the Mac, providing consumers with unique and superior features that are not available from any other Mac iTunes plug-in product. Using several patented audio enhancement technologies, iWOW 2.0 provides immersive 3D audio for Mac desktop and -laptop computers as well as external speakers and headphones. iWOW 2.0 not only brings Mac users a richer, more natural and customizable audio experience when listening to music, videos or podcasts, but it also provides preset options, offering listeners the ability to listen and enjoy movies and videos on iTunes in surround sound over headphones.
Premium Sound for Music Playback
SRS Labs' iWOW 2.0 improves audio performance of compressed and uncompressed audio files, such as MP3s, by expanding the size of the audio image in both the horizontal and vertical sound field as well as creating deep rich bass response. SRS Labs' patented technologies also retrieve information lost in the mixing process to create a more natural audio experience.
Surround Sound for Video Playback
iWOW 2.0 includes sophisticated signal processing which has the unique ability to takes the surround sound content (Lt/Rt encoded or 5.1 channel) from video files and create a thrilling 5.1-channel, movie theater quality surround sound experience over standard stereo headphones. SRS iWOW 2.0 transforms personal video viewing into a new and exciting entertainment experience.
"SRS Labs is continually exploring new ways to bring superior audio quality to consumers," said Benjamin Grier, product marketing manager for SRS Labs. "iWOW 2.0 addresses the needs of Mac users to get premium sound from their Mac-based environments, be it a small speaker built into the Mac mini, native speakers in the MacBooks, such as the new MacBook Air, larger speakers in desktop speaker systems or even headphones. In fact, most users ask why they would ever want to turn iWOW off after their initial impression."
System requirements for iWOW 2.0 are any Macintosh running OS X 10.4 or better with iTunes 6 or higher. The software package will be available through various retailers and directly from SRS Labs at https://www.srslabs.com/iwow in addition to other online sites. The iWOW 2.0 software package will be available in late April at suggested retail price of $29.99.
