Nashville, TN. (Top40 Charts/ Big Machine Records) - Taylor Swift, who leads the field of female nominees for this year's Academy of Country
Music Awards, will perform on the CBS Early Show this Saturday morning, May 17th. Taylor will perform from the MGM Grand Hotel in Las Vegas, the site of the 43rd Annual Academy of Country
Music Awards. The CBS Early Show is broadcast live on CBS-TV from 7-9 a.m. (ET) and on CBS affiliates nationwide from 7-9 a.m. in all other time zones. The following night, May 18th, fans can see Taylor perform live on the ACM Awards telecast, where she is nominated for three awards: Album of the Year, Top Female Vocalist, and Top New Female Vocalist. The Academy of Country
Music Awards air live on CBS at 8:00 p.m. ET.
Taylor Swift Partners With L.e.i. For 2008 Back-To-School Campaign
Jones Apparel Group, Inc. (NYSE: JNY) ("Jones") this week announced an exclusive partnership agreement with triple-platinum country music sensation Taylor Swift. The 18-year-old singer-songwriter will be the face of the L.e.i. Back-to-School 2008 print, mobile and online advertising campaign, to be called "This is L.e.i. Country." The campaign will feature Ms. Swift surrounded by an assortment of L.e.i. denim jeans and tops.
L.e.i. (life. energy. intelligence.), the brand for juniors, junior plus and girls, will be available exclusively at Wal-Mart stores nationwide beginning in July 2008 for Back-to-School, and in Canada in the fourth quarter of 2008.
"Taylor Swift perfectly exemplifies the spirit of L.e.i. - she has the authenticity, spirit, intelligence and wit of the modern American girl and she is a role model for today's youth," said Jack Gross, Group Chief Executive Officer, Jeanswear Division for Jones Apparel Group. "This collaboration marks another exciting step towards strengthening our strong merchandising relationship with Wal-Mart and bringing the L.e.i. lifestyle brand to a broader audience of juniors and girls consumers. We are proud to collaborate with Taylor and believe that this partnership is ideal for L.e.i., Wal-Mart and Taylor herself, as we bring junior consumers' favorite jeans to their favorite store."
Stacy Lastrina, Jones Apparel Group, Executive Vice President Marketing, said, "The ad campaign's creative direction takes inspiration from Taylor as one of America's youngest and fastest rising country music superstars. The innovative marketing support will be launched through an integrated, multi- media format including a print, online and mobile marketing campaign, and will include prominent point of sale visual support within Wal-Mart stores."
Taylor Swift, said, "When I'm onstage I'm likely to be wearing sundresses and cowboy boots, but when I'm offstage, hangin' with my friends, songwriting or taking care of business, my comfort zone is a great pair of jeans. L.e.i. jeans fit great and look great, and the price is right. I love the jeans and I love what L.e.i. stands for, Life. Energy. Intelligence."
The "This is L.e.i. Country" campaign will be shot by world famous photographer Peggy Sirota, and will debut in August issues of select fashion and entertainment magazines, including Teen Vogue, Cosmopolitan, Seventeen and US Weekly. In addition, the campaign will feature an extensive online component targeting the junior girl audience, which will include sweepstakes and contests tied to meeting Ms. Swift and attending her concerts.
To hear music from Taylor Swift, log on to: www.taylorswift.com or www.myspace.com/taylorswift.
