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Rock 02 July, 2008

Fans Experience 'Sweet Emotion' As Activision's Guitar Hero: Aerosmith Rocks Retail Shelves Nationwide

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SANTA MONICA, CA. (Top40 Charts/ Activision/ RedOctane) - Gamers and music fans alike are now free to unleash their inner-rockstar as the groundbreaking video game partnership uniting one of 2007's best selling video games and 'America's Greatest Rock 'n' Roll Band'-Steven Tyler, Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer-shred store shelves nationwide with Activision, Inc.'s (Nasdaq:ATVI) Guitar Hero: Aerosmith. Players can rock out with friends Aerosmith-style with the limited special edition bundle, including a copy of the game, wireless guitar with an exclusive Aerosmith faceplate design, and a collector's 18-page tour book.

'It's going to give guitar and music a boost,' Aerosmith guitarist Joe Perry said. 'And it's also going to give new life to all these songs. It may turn a lot of musicians into gamers and gamers into musicians.'

Steven Tyler says, 'What's better than to create a game about us and base it around where we've played? And how do a bunch of guys from Yonkers and New Hampshire make it big?'

'Guitar Hero: Aerosmith offers multiple generations of music fans a unique opportunity to live out their rock and roll fantasies with one of the greatest bands of all time,' said Dusty Welch, Head of Publishing for RedOctane. 'The intensive motion capture sessions and countless hours of input from Aerosmith have heightened authenticity and proven to be invaluable assets in making not just a great video game, but an amazing interactive music experience.'

Guitar Hero: Aerosmith brings these quintessential rock legends to the interactive realm to create the ultimate gaming experience. As fans progress through their careers in the game, they can rock out to scores of Aerosmith's greatest hits including various tracks re-mastered by the legendary band for Guitar Hero: Aerosmith, as well as songs from celebrated artists that the band has either performed with or has been inspired by in some way. Highlighting the list of celebrated artists is an in-game guest appearance from one of the pioneers of hip-hop and kings of rock, Darryl 'DMC' McDaniels. Venues from historical moments during the band's illustrious career offer the experience of 'sweet emotion' and further capture the essence of the band's rise to fame.

Guitar Hero: Aerosmith is now available for the Xbox 360 video game and entertainment system from Microsoft, PLAYSTATION3 computer entertainment system, Wii home video game system from Nintendo and PlayStation2 computer entertainment. The game is rated 'T' for Teen (Lyrics, Mild Suggestive Themes) by the ESRB. For more information visit www.guitarhero.com.

About Aerosmith
For more than 30 years AEROSMITH has defined American Rock 'n' Roll. Just a brief overview of their remarkable career is truly mind-boggling: over 150 million albums sold, induction into the Rock & Roll Hall of Fame, countless awards (four Grammy Awards, eight American Music Awards, six Billboard Awards, and 12 MTV Awards), electrifying sold-out concerts around the world and a diehard "Blue Army" fan-base numbering in the millions worldwide.
Described by Mojo editor Phil Alexander in a May '07 cover story as 'America's greatest hard rock act,' the members of AEROSMITH-STEVEN TYLER (vocals), JOE PERRY (guitar), BRAD WHITFORD (guitar), TOM HAMILTON (bass) and JOEY KRAMER (drums) - remain creatively vital, and are the platinum standard for artistic and commercial success in the music business. Through it all they have defeated the odds, silenced their critics and have undeniably withstood the test of time.
AEROSMITH are beginning to work on their next studio album, the follow-up to 2004's critically acclaimed HONKIN ON BOBO, which received a four-star Rolling Stone review.






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