BOSTON, MA. (Top40 Charts/ PAID, Inc.) -
Futuristic 3-D social networking community Worlds.com (OTCBB: WDDD) and PAID, INC. (OTCBB: PAYD) have joined forces to develop a cutting edge, rich immersive 3-D environment for hip-hop legend Darryl 'DMC' McDaniels, who co-founded the pioneering hip hop group Run-DMC. The highly symbiotic relationship is expected to open an ever-evolving series of pathways to increase web site traffic, enhance the experience of WORLDS.COM users and PAID celebrities' fans and grow the revenue and profits of both companies and their clients.
Worlds.com will be creating a 3-D online virtual 'world' for DMC where registered users create avatars - virtual personas - that 'live' and interact in the virtual world and can either observe or be actively involved in the activities taking place. Paid will be creating virtual merchandise items that will be available for purchase by Worlds' users to fashionably clothe or accessorize their avatars. All of the content and features available on DMC's web site, Me-DMC.com, created and managed by PAID, will link seamlessly to DMC World. To facilitate ecommerce on Worlds, Paid will be integrating its patented ecommerce technology into WORLDS' online 3-D marketplace.
'As we build and manage DMC's online brand and presence, it is fitting that one of the most influential and legendary pioneers of hip hop - who was also responsible for igniting the hip hop/rock revolution in 1986 with the incredible RunDMC/Aerosmith collaboration on 'Walk This Way' - would be the first hip hop artist to lead the charge into the virtual worlds arena with the industry's leading innovator,' said Keith Garde, president of Paid, Inc. celebrity services and president of PKA Management, a Paid, Inc. subsidiary that manages DMC. 'We believe the fans who will be attracted to DMC World will come from among a variety of genres, interacting in an immersive and unbelievably detailed, exciting 3-D virtual community.
Garde added, 'As DMC is both a hip hop pioneer and progenitor of the joining of the rap and rock , we anticipate that many rap and rock artists' alike will follow DMC's lead and develop their own Worlds to provide a channel for their fans to have a 24/7 3-D-culture experience. Paid is pleased to be offering its ecommerce technology and merchandise fulfillment services to ensure that users have the richest 3-D experience possible.'
This relationship breaks new ground as a licensing opportunity under which WORLDS.COM can broker the use of PAID, Inc.'s newly-patented shipping calculation technology when signing or renewing contracts with its own clients, which today includes some of the world's most familiar brands and entertainment entities.
'This relationship with PAID allows us to enhance our services for WORLDS.COM members with a broad range of available products inside and outside the virtual communities,' said Thom Kidrin, Worlds.com CEO. 'We believe that Paid will be able to offer a broader range of innovative and creative products and efficiently manage fulfillment with their specialized inventory management and shipping infrastructure to enable all involved parties to increase revenues and the bottom line.'
Kidrin noted, 'We are opening the door to expand further into recording artists, sports figures and other well-known brands to reach greater traffic through our relationship with Paid. We are also attracted by the nature of PAID's relationship consulting services in the areas of sports and music industry marketing, and we see ourselves creating new revenue-generating strategies together as part of the natural progression of our business relationship.'
