NEW YORK, NY. (Top40 Charts/ 5W Public Relations) - 5W Public Relations today announced the additions of The Source magazine and Hip Hop star
Pitbull to its Entertainment Division. 5WPR will provide strategic counsel, media relations and brand building for both clients.
The Source is hip hop's longest running magazine and recently celebrated its 20th anniversary. The Source has long been recognized within hip hop for its in-depth coverage of music, fashion, lifestyle and politics.
Under new ownership, The Source has long been known as "The Bible of Hip Hop Music, Culture and Politics." The Source is the longest running magazine in Hip Hop history as it recently celebrated its 20th anniversary. The Source aims to cover every aspect of this unique and vibrant culture - from the streets that spawn increasingly creative music and fashion to the power players that direct the boardrooms and make products into viable commodities and profitable investments. Since its inception as a newsletter back in '88, it has documented everything Hip-Hop like none other.
Pitbull, one of the most successful Latino artists in hip hop history surpassed gold status for more than 600,000 copies sold of his debut album "M.I.A.M.I.: Money Is A Major Issue" in the United States. The feat gave Pitbull the biggest-selling bilingual hip-hop debut since Cypress Hill's 1991 self-titled debut, and put him in the rare category of Latino rappers who have achieved major success at English-language radio. In addition, being the No 1 Latin artist on Myspace, Pitbull unleashed his sophomore album EL MARIEL in late 2006 spawning the No 1 Latin Rap hit, "Dime." His third album, Boatlift, dropped in 2007 to rave reviews. Pitbull is currently at work on his fourth album, Rebelution, due out in Summer 2009. He can be seen on his show, "La Esquina," which will debut its second season on mun2 on October 22nd. Pitbull also recently launched his social networking site, PlanetPit.com.
"5W is excited to work with The Source Magazine under its new and exciting leadership team, and Pitbull, a major Latino hip-hop star," said Ronn Torossian, CEO of 5W PR. "We look forward to re-establishing The Source's prestige within the entertainment industry and highlighting the accomplishments of Pitbull while taking their brands to the next level."
