LOS ANGELES & MUMBAI,
India & HONG KONG (Top40 Charts/ Live Earth India) - Today STAR and Live Earth announced an extensive list of legendary musicians who will be performing at the upcoming Live Earth
India concert on December 7. Joining Grammy-winners
Bon Jovi and Live Earth
India spokesperson and actor, Amitabh Bachchan is a list of global superstars including
Roger Waters, Will.I.Am, Anoushka Shankar, Abhishek Bachchan, Aishwarya Rai Bachchan, Hrithik Roshan, Preity Zinta, Bipasha Basu, Shiamak Davar, Farhan Akhtar, Arjun Rampal, Purab Kohli, Hard Kaur, Jalebee Cartel, Vishal & Shekhar, Shankar-Ehsaan-Loy, Sunidhi Chauhan,
Sonu Nigam and Shaan.
Produced globally by Control Room and in partnership with local promoter and producers Wizcraft International Entertainment, the concert will feature never-before-seen collaborations of western and Indian artists, a variety of musical genres from Indian hip-hop to American rock. Appearances and messages from former U.S Vice President Al Gore, IPCC Chairman and Director General TERI India, Dr. Rajendra K Pachauri, environmental advocates and celebrities are expected as well. Live Earth India will highlight personal and policy solutions to the climate crisis, offer support for India's important environmental issues and causes, and provide a platform for India to solidify its leadership role on climate issues.
Live Earth India will reach millions of viewers worldwide on three of STAR's highly popular channels across Asia and beyond: STAR PLUS in India; STAR WORLD in South East Asia, Hong Kong and India; and CHANNEL [V] in India. STAR reaches 300 million viewers across 53 countries in Asia and beyond.
Online music fans will be able to experience Live Earth India on MSN at www.msnindia.com/liveearth. A long-standing partner of Live Earth, MSN was recognized as the 'most-watched online entertainment event in history,' after the 2007 concerts. MSN, Windows Live and Microsoft.com attract more than 550 million unique users worldwide per month with localized versions available globally in 42 markets and 21 languages.
BIG 92.7 FM, the No.1 FM radio station in India, with its presence in 45 markets has committed to promote and broadcast the concert across the country, reaching 200 million people nationwide.
Live Earth India Public Ticket Sales
Music fans across India can purchase tickets for this once-in-a-lifetime concert today online at www.bookmyshow.com/liveearthindia, via phone on 39895050 and in-store at Rhythm House (South Mumbai), Hiro Music (Bandra) & Music World (Malad). Concert tickets are priced at Rs. 625, Rs. 1250 and Rs. 2500.
Highlighting the cause and STAR's association, Uday Shankar, Chief Executive Officer, STAR India Pvt Ltd said, 'STAR is proud to be associated with Live Earth as it echoes our philosophy of improving the quality of life on our planet through building positive action for our environment. We have always been committed to improving the emotional lives of our viewers through the content that we air and Live Earth India is an extension of this endeavor to improve the physical quality of people's lives.'
'Live Earth's mission is to leverage the power of music and entertainment to focus the world's attention on the most pressing environmental issues of our time and then actively effect change. The addition of these celebrated and influential artists will increase the force of our event and shine a spotlight on the challenges and opportunities surrounding climate change issues in India,' said Kevin Wall, Live Earth founder.
'The internet today empowers ordinary people like never before, to entertain, educate, inspire and drive change. We've seen this change happen after last year's Live Earth Concerts and MSN is proud to collaborate again with Live Earth India to educate and inspire people to take action on environmental issues." said Krishna Prasad, Executive Producer, MSN India.
'Live Earth India will help activate the Indian people to engage with the climate crisis and commit to solutions to combat it. Through the power of our world-renowned artists, we can begin to highlight the issues and raise awareness about the simple steps that can be taken by all of us to reduce and reuse our energy,' said Wiz Sabbas Joseph, director, Wizcraft International Entertainment, the promoters and producers from India.
Live Earth India Beneficiaries
TERI's Light a Billion Lives campaign and Climate Project India are Live Earth India's primary beneficiaries and will receive net proceeds from the concerts. Light a Billion Lives (LaBL) campaign is aimed at brightening lives across the world by providing 200 million solar lanterns to rural households currently without electricity. Live Earth India also will support Climate Project India's educational programs and advocacy for renewable energy solutions in India.
Live Earth India Promotional Partners
Tommy Hilfiger is supporting Live Earth India countrywide with the 'Tommy Hilfiger for Live Earth India Contest,' taking place in all 12 flagship stores in key markets, including New Delhi, Bangalore, Mumbai, Chennai and Hyderabad. Beginning 15th November 2008 to 29th November 2008, the contest asks consumers to offer their best solutions for the climate crisis and winners will receive VIP passes and a trip to Mumbai to attend Live Earth India on Dec. 7. Tommy Hilfiger is also introducing exclusive Live Earth India merchandise to be sold in the 12 flagship stores nationwide. Merchandise proceeds will benefit TERI's Light A Billion Lives Campaign.
JSW Foundation, part of the USD 8 billion O. P. Jindal Group under the dynamic leadership of Mr Sajjan Jindal, JSW Group is a USD 3.7 billion group with interests across various sectors - Steel, Energy, Cement, Aluminium, Minerals, Port & Maritime Infrastructure, and now a proud associate sponsor of Live Earth India.
Strategic advisors for Live Earth India include Reliance Entertainment and Globosport. JWT Marriot is noted as Live Earth India's exclusive hospitality partner.
Live Earth India Commitment to Green
The Live Earth production team will implement the Live Earth Green Event Guidelines developed for the first Live Earth Concerts for a Climate in Crisis which took place on 07.07.07. The Guidelines address the major areas of impact of live events, including recycling, food and beverages, packaging, transportation, energy, water usage, and the event site itself. From power generation at the concert to garbage generated by concert goers, Live Earth will seek to design out waste and continue to be the model for future live entertainment, while bringing new sustainable event production techniques to India.
About STAR
STAR is a leading media and entertainment company in Asia. STAR broadcasts over 60 television services in ten languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star Jalsha, Star World, Vijay, antv, Phoenix Chinese Channel), sports (ESPN, Star Sports, Star Cricket), movies (Star Chinese Movies, Star Chinese Movies 2, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Star Majha, Phoenix InfoNews Channel).
STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies, STAR businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com
About Live Earth
On July 7, 2007, Live Earth: The Concerts for a Climate in Crisis became the largest global entertainment event in history, with simultaneous concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg, and reaching an estimated audience of 2 billion people worldwide. As with the 07.07.07 first Live Earth event, with the Global Climate Crisis, Live Earth partners with former Vice President and recent Nobel Peace Prize winner Al Gore and his organization, The Alliance for Climate Protection, whenever dealing with the Global Climate Crisis. Live Earth's overall mission centers on leveraging the power of entertainment through integrated events, media, and experiences to ignite global movements aimed at solving the most critical environmental issues. In partnership with corporations, non-governmental organizations (NGOs), and entertainment and political influencers, Live Earth creates innovative, engaging events and media that challenge global leaders, local communities and every individual to actively participate in solving our planet's urgent environmental crises. The Live Earth Global Warming Survival Handbook, the Live Earth Film Series, and ongoing online, print, email and mobile campaigns continue to engage and grow our worldwide community as we prepare for new initiatives for 2008, 2009, and beyond. To learn more about Live Earth and how to actively participate in solutions, visit www.liveearth.org.
