NEW YORK (Top40 Charts/ MSGE/ FUSE) - Madison Square
Garden's national music network Fuse and MSG Entertainment today announced they will present Dave Matthews
Band live at the Beacon Theatre on Monday, June 1.
Fuse, the only national network dedicated to music, will also telecast "Fuse Presents Dave Matthews Band: Live from the Beacon Theatre" in high-definition and commercial-free on the eve of the release of Dave Matthews Band's Big Whiskey and the GrooGrux King.
Proceeds from the concert will benefit Dave Matthews Band's Bama Works Fund supporting charitable programs in the Charlottesville, VA area.
Kicking off with "Fuse Presents Dave Matthews Band: Live from the Beacon Theatre" on June 1, Fuse will air 7-days of original programming - including a 4-part original documentary "Dave Matthews Band: The Road to Big Whiskey" - in support of the album release. Jointly Fuse and MSGE will also put a full portfolio of marketing assets across multiple platforms to round out the promotional push in support of this partnership.
This distinctive and creative collaboration between MSG Entertainment and Fuse offers fans and viewers unique multi-platform access to Dave Matthews Band. The 360-degree experience began on April 14 as the band launched their Spring 2009 tour with a sold-out performance at Madison Square Garden. While in New York the band stopped by Radio City Music Hall for an interview with Fuse about the new album. The network then followed the band to Charlottesville, VA where they captured behind the scenes moments of the band's hometown tour stop. All of this will be included in Fuse's 7-days of original Dave Matthews Band programming.
"Fuse is celebrating the release of the Dave Matthews Band's eighth studio album with an entire week dedicated to the band," said Mike Bair, president, MSG Media. "By combining MSGE's legendary venues and marketing power, along with Fuse's national reach of 65 million homes we're providing an immersive TV experience for Dave Matthews Band's fans that goes beyond the show. From a live concert at the legendary Beacon Theatre to an intimate documentary taped at Radio City Music Hall, this is the kind of comprehensive 360-degree marketing and content partnership we offer artists to reach their fans and look forward to expanding this strategy with more musicians in the coming months."
"Together under the MSG umbrella, MSGE and Fuse are in the unique position to put the full weight of our assets behind Dave Matthews Band's release of Big Whiskey and the GrooGrux King and create this type of unique experience for music fans," said Jay Marciano, president, MSG Entertainment. "Today's entertainment environment is all about providing unique content and a meaningful experience. We are thrilled to work with Dave Matthews Band to support them on their tour and the release of one of the most highly anticipated albums of the year, and such a meaningful project to the band and their fans."
"Working with MSGE and Fuse to bring this partnership to life has been a very positive experience," said Coran Capshaw, longtime manager of Dave Matthews Band. "With them we've developed several exciting ways to offer the band's fans a really great experience."
Fuse and MSGE together offer a one of a kind experience - from playing legendary venues to garnering national television programming attention and access to MSG's entire portfolio of marketing and promotional assets to supporting projects like this through collaborative partnerships that only Fuse and MSG Entertainment can provide. Airing live on Fuse and streaming on fuse.tv, Dave Matthews Band will join artists including The Killers, The Cure, The Foo Fighters and Fall Out Boy who have all taken advantage of this type of collaborative live series.
The legendary and newly restored Beacon Theatre recently hosted the grand re-opening of the theatre following a 7-month, $16-million restoration and featured seminal artist Paul Simon with special guest Art Garfunkel. This intimate rock room has recently played host to many of the music industry's most highly anticipated and sought after shows including the 40th anniversary spring run of the Allman Brothers Band with various special guests; the Martin Scorsese documentary film of the Rolling Stones, "Shine a Light"; and a performance by the legendary and reclusive folk artist Leonard Cohen to name a few. Dave Matthews Band fans will now have the opportunity to see the band at the 2800-seat Beacon Theatre before the release of their eighth studio album.