New York, NY (Top40 Charts/ Fuse) - Fuse, the only national network dedicated to music, and Live Nation, the world's largest live music company, announced today the launch of a national concert ticket promotion which will leverage Fuse's unique relationships with cable operators and marketing assets as well as Live Nation's ability to connect music fans with their favorite artists to generate excitement for hundreds of concerts across the country.
The collaboration will include cross promotional opportunities for Fuse, Live Nation and a local cable operator in up to 15 markets on-air, on-line and on location. This initiative also includes a one-of-a-kind sweepstakes, 'Rock Star for a Year,' that will give consumers a chance to win two tickets to 20 concerts at select local Live Nation venues during the 2010 season.
'We're thrilled to be working with Live Nation on this promotion,' said Mike Bair, president, MSG Media. 'Their expertise in the live concert industry and knowledge of what excites concert goers, coupled with Fuse's ability to offer opportunities to connect with fans in a way no one else can through our national reach and Madison Square Garden Entertainment's unique assets, makes this collaboration the perfect partnership.'
Working with every major cable operator to connect with their consumers, Fuse will collaborate with a cable affiliate in each market to promote and generate visibility for the affiliate, Live Nation and 'Rock Star for a Year' through co-branded customizable spots on its network, online and on local market radio stations. The custom TV spots along with co-branded signage will also be displayed at Live Nation venues in select local markets.
'Our job at Live Nation is to connect artists and fans, and Fuse is a direct conduit to some of the most active music fans in the country,' said Joey Scoleri, senior vice president of tour marketing/promotion at Live Nation. 'We expect this promotion to generate continued excitement and incremental ticket sales for one of the best summer concert lineups in recent memory.'
Beginning July 20, 2009, music fans can log on to each participating cable affiliate's website to enter the 'Rock Star for a Year,' sweepstakes. A winner will be selected in up to 15 major markets across the country, including Boston, Dallas, Philadelphia, Hartford, Indianapolis, San Diego and more.
