Interscope Records and Culture Jam Labs Launch Application Promojam for Fans to Promote Music Inspired by Lionsgate's Documentary 'More Than A Game'

New York (Top40 Charts/ Culture Jam) - With the upcoming theatrical October 2nd release of "More Than A Game" - a new documentary about NBA superstar LeBron James and the Fab Five's rise to fame, Interscope Records in conjunction with Lionsgate, has teamed up with Santa Monica-based startup Culture Jam to create an innovative new online distribution experience.

Culture Jam Labs, the think tank division of Culture Jam, developed a multi-tiered cutting edge version of their marketing application PromoJam to help empower fans to build a groundswell of awareness and anticipation for the film "More Than A Game."

Culture Jam Labs is excited to announce that for the first time ever, PromoJam will now integrate with Facebook Connect as well as Twitter, allowing fans the ability to show their support and enthusiasm for "More Than A Game" by spreading the word virally, simply by one tweet or Facebook post.

With the first tier of the promotion launching on Tuesday, August 18th, fans will have the chance to download and own high-quality versions of the "More Than A Game" music trailer featuring the new song "Stronger" by Mary J. Blige optimized for the Desktop or iPhone, as well as wallpapers to skin their devices.

Additional tiers of the promotion will ramp up in September, igniting further excitement for the film's launch (targeted to release in New York, Los Angeles and Cleveland on October 2nd with an expansion on October 16th) with contests, avatar overlay programs and more.

Fans can access and share the application via https://mtag.interscope.com/