Springfield, MA. (Top40 Charts/ EA) - Dada Son Entertainment has joined forces with SAE Records based in Springfield Massachusetts to launch Laza Morgan's single Crank It Up, which EA Sports has included in the forthcoming video game NBA LIVE 10.
Long recognized as the premiere showcase for diverse and innovative new music, the NBA LIVE 10 Soundtrack features Laza, one third, of the celebrated Morgan family trio - LMS. Laza is the first reggae artist to be included in any NBA video game; an extraordinary feat. Commenting on Laza's talent, his older brother and CEO of Dada Son Entertainment, Roy 'Gramps' Morgan had this to say: "Laza has toured with Morgan Heritage both with LMS and as a solo artist and he has always had a stand out energy. Targeting the Hip Hop community, Laza brings a fire energy; he's a great performer and he brings a new energy to the table, comparable to the likes of a Busta Rhymes and/or LL Cool J. Including "Crank It Up" in the video game NBA LIVE is a really, really big thing and we just want to let the world know what's happening with Laza and that bigger things are yet to come."
You are welcome to take advantage of this exclusive offer from Dada Son Entertainment and SAE Records to download the upbeat anthem Crank It Up, produced by Julian Bunetta of Family Affiar for a limited time only. Juct click on the sound link and SPREAD THE VIBES!
Currently recording his first, solo album, Words Of A Poor Man Son, Laza has combined his own skills and personal experiences while enlisting the aid of Reggae producers Mr. Mojo (Morgan Heritage) and Shane Brown (Juke Boxx); in addition to legendary Hip Hop producers Salaam Remi, Clark Kent and Julian Bennetta of Family Affair Productions to create a unique mixture of Hip-Hop, Roots Reggae and Dancehall.
Since his days with LMS, Laza took on the deejaying (Jamaican style rap) role, having taken cues from a host of hip-hoppers including: Rakim, KRS ONE, Special ED, Jay-Z, BIGGIE Smalls and 2PAC Shakur. Likewise, he was also influenced by a slew of hardcore, dancehall toasters of the late 80's and early 90's such as: Supercat, Ninja Man, Capelton, Buju Banton and Sizzla resulting in a unique blend of raw vocals.
Slated for release later this year, Laza's dynamic background will contribute to his equally eclectic musical style and sound on Words of A Poor Man Son. About it he simply says: "I can sound like an American and I can sound like a Jamaican; When the mixture comes together through music, it's like magic".
After almost a decade with LMS, Laza faces the challenges of any solo artist and comments: "It's harder being a solo artiste 'cause I don't have my brother or sister to fall back on; all eyes on me."
NBA Live 2010 will feature Crank It Up, the first single off of Laza Morgan's first, solo album, Words of A Poor Man.
